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Life after Universal Analytics: Should you use Google Analytics GA4 or alternatives like Matomo and Piwik?

Life after Universal Analytics: Should you use Google Analytics GA4 or alternatives like Matomo and Piwik?

Era of Universal Analytics has passed. Time has changed from old, desktop environment. Find out if you should you use GA4 or some of alternatives...

March 12, 2024
Kontra Agency
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B2B Conversion Optimization: The 4 Pages You Need to Get Conversions

Most B2B websites fail at converting visitors. B2B conversion optimization process can transform your site into a lead generation machine.

March 5, 2024
Kontra Agency
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Think omnichannel marketing – The present and future of marketing

Omnichannel marketing can be a highly effective strategy for businesses as it seamlessly integrates various communication channels, providing...

February 20, 2024
Kontra Agency
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10 SEO Myths: The Things (You Think) You Know About SEO

SEO myths are widespread. We reveal the ten most common or most significant ones to help you save time and money.

February 6, 2024
Josipa Koroman-Lelas
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The Purpose of Hashtags in 2024.

Discover how hashtags shape online visibility and enhance content discoverability in this insightful exploration. The digital landscape is ever...

January 23, 2024
Kontra Agency
Two hands trying to reach the Instagram icon inside the grid of several ellipses.

5 Social Media Trends You Need To Know For 2024.

Dive into the digital playground of 2024 with our guide to the hottest social media trends. From Instagram's authenticity revolution, where...

December 19, 2023
Kontra Agency
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What is Google Quality Score, and What Affects it?

If you deal with Google advertising actively, create, manage and optimize campaigns, you have probably come across the concept of Quality Score...

November 14, 2023
Ana Grgić
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Creative Effectiveness – If it Doesn’t Sell, it Isn’t Creative

What is creative effectiveness and why should you care? Well, it's a final goal of a good creative - if it doesen't sell it isn't creative.

November 7, 2023
Tibor Trupec
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Google Ads Campaign Types: Find the Best Match for Your Business

Learn the best practices for creating a Google Ads account. Discover all the differences between various avaiable campaign types.

October 10, 2023
Kontra Agency
Data Driven Decision Making

Fundamentals of Digital Analytics: How to Make Data-driven Decisions

There is no marketing strategy without quality analytics and data. Find out how to make data-driven decisions in digital analytics.

October 3, 2023
Kontra Agency
Image of a hand holding a pencil over a piece of paper with some keywords, and word

Facebook vs Google Ads: The Winning Combination for Your Business

Advantages and disadvantages of advertising on Facebook vs Google Ads. Leverage the strengths of each platform to maximize your digital marketing...

September 19, 2023
Kontra Agency
A woman in white t-shirt and glasses holding a big pile of dollars like playing cards

Digital Marketing Budget Allocation: Get the Most Out of Your Investment

You’re staring at a spreadsheet, trying to split up your digital marketing budget in the smartest way possible. Facebook? Instagram

September 5, 2023
Kontra Agency
Closeupo of phone and finger touch a Youtube icon

YouTube Shorts Format: Everything You Need to Know

What Are YouTube Shorts? YouTube Shorts Format is a dedicated section on YouTube, focusing on short-form content like vertical videos

August 29, 2023
Kontra Agency
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Why is SEO Important and Do You Need It for Your Business?

In this article, we will explain why SEO is important, what its benefits are, and why it should be part of your marketing strategy.

August 22, 2023
Josipa Koroman-Lelas
An image of a cellphone hovering above a macbook keyboard with Google play opened showing a BeReal download screen

Brands on BeReal: How to leverage it for your SoMe strategy?

BeReal, as an innovative platform, offers a unique opportunity to break free from the confines of traditional marketing strategies. Embrace...

August 15, 2023
Kontra Agency
Marketing agency

Benefits of hiring a marketing agency for your business

A Good Place to Start You got the green light from your boss to improve the marketing of the company

July 11, 2023
Kontra Agency
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Top 10 AI tools for everyday marketing challenges

The buzzword of the year If you work in marketing, you know that AI has been a hot topic for

July 4, 2023
Kontra Agency
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The ever-changing social media algorithms and how to deal with them?

Can you tackle social media algorithms? You can’t. Thank you for this quick read on this week’s topic, follow us

June 27, 2023
Kontra Agency
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Keyword Research Guide for Digital Advertising Challenges

Using the right keywords in your PPC campaings can really improve your game. Focusing on the relevant keywords can increase your profits and...

June 13, 2023
Kontra Agency
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5 Things You Need to Know About TikTok in 2022

TikTok could be very valuable to your business if you know how to use it. In this blog post, you'll learn all you need to know about this popular...

June 28, 2022
Kontra Agency
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Psychographic targeting – using psychology in marketing

One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become...

May 10, 2022
Kontra Agency
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How to run an engaging Instagram giveaway

An Instagram giveaway can be a great tool to increase your following, engage with your community, and spread brand awareness. We explained why...

May 3, 2022
Kontra Agency
Photo showing a person holding a smarthphone, representing scrolling on Facebook Groups.

Facebook Groups and Their Rising Influence

Facebook Groups have proven to be a powerful tool when planning a Facebook marketing strategy. If you want to find out how your business can...

April 26, 2022
Kontra Agency
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Google Display Banners 2022

By setting the audience targeting correctly and with a message tailored to that audience, a lot can be achieved.

April 12, 2022
Kontra Agency
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Ad Extensions – What They Are And Why Use Them

Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.

March 30, 2022
Kontra Agency
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Why is good employer branding important for a successful company?

In this blog, you will find out more about what makes a good employer branding strategy and why it's important.

March 15, 2022
Kontra Agency
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Tips On Creating A Successful LinkedIn Content Strategy

How to create a successful LinkedIn content strategy and grow your Page? Find out useful suggestions in this blogpost.

February 22, 2022
Kontra Agency
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Two things you need to do before you start planning digital campaigns

Find out two very important things need to be done long before you decide to go on Facebook, Instagram, Google or plan digital campaigns.

February 2, 2022
Kontra Agency
Marketing strategy

5 things to avoid in your digital marketing strategy

How to make your digital marketing strategy stand out and what to avoid, find out in this blog.

January 11, 2022
Kontra Agency
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Snackable content

Your content marketing strategy could benefit from snackable content. We explained why and how to use it in this blog post.

December 8, 2021
Kontra Agency