Creative Project Management – Design Brief 101
The writing of a design brief is harder than it looks. The things to bear in mind while writing it are given here.
Why do You Need To Optimize Your Google Display Campaign?
Google Display campaign optimization is necessary, but why exactly? Because optimized campaigns have higher CTR, and higher CTR means lower avg. CPC!
The future of media – can radio compete with Spotify, Deezer or YouTube?
How can linear radio stations fight with Spotify, Deezer, YouTube, Apple Music, Google Music, and many others?
The future of media – Is Netflix going to disrupt a linear TV?
Will Netflix and similar services kill linear TV stations in the future?
The future of media – Are newspapers going to die?
What will happen with print media in the future, if new consumers don’t read it? Is there a future for newspapers?
The future of media – Is everything going to be digital?
Media consumption trends and digital ad spending worldwide tell us something big is happening. Is traditional media dead? What is the future of media?
Social media and its effects on workplace productivity
Social media can be a very tempting way to “kill some time” at work, but it can also reduce employee productivity. What to do in that case?
The short history of social media: How did it all start?
How much do you know about social media which you use every day? We prepared an infographic which shows the evolution of all the major social media channels. From their start till today. Enjoy!
Content Marketing vol. 1 – I wish I knew this when I started with content marketing
The introduction into the wonderful world of content marketing. What does that term mean and how to improve your content production skills.
Facebook posts without paid Facebook reach are (almost) useless
How a change in the Facebook’s reach forced us to change our social media marketing strategy for our clients. Content is king, but Facebook reach is what wins the battle.
How to do a Quality Keyword Research? – Beginner’s Guide
The higher your website is placed, the more visitors you’ll have. Learn how to do a keyword research and work towards accomplishing that.