Top 10 AI tools for everyday marketing challenges

The buzzword of the year

If you work in marketing, you know that AI has been a hot topic for months now. Ever since the launch of more commercial AI tools for copywriting, like OpenAI’s ChatGPT back in November 2022, the world of marketing has been buzzing about it. Some industry professionals believe these tools mean a new technological revolution and fear mass unemployment. On the contrary, some people are saying it is the same old fear of new technology. No matter which ”camp” you belong to, one thing is sure. If your job is marketing-related, it is high time to get to know these tools and start using them in your day-to-day work.

What is an AI marketing tool?

Let’s start with the basics. What falls into a category of an AI marketing tool? I asked ChatGPT to give me a definition, and here is what I got:

To summarize, these tools use advanced AI techniques to solve problems they’re presented with. When talking about marketing, AI has had the most impact on content creation. Nonetheless, there are other tools already widely spread in different marketing fields too. Many agree that these tools have the potential to make you more efficient and bring better results to your marketing campaigns.  They can even leave you with more time to focus on tasks that you’ve been neglecting because of work overload.

Read through the following list of the 10 best AI tools that you can start utilizing today and benefit from almost immediately.

AI Tools for Content Marketing

Do you know what stands behind the abbreviation GPT in ChatGPT? It is short for Generative Pre-trained Transformer. That sounds like a term from Terminator movies, right? 🙂 Out of all the tools on the list, we believe you probably know the most about this one. As already mentioned above, it was introduced back in November 2022 by OpenAI as one of their newest tools using artificial intelligence. It’s safe to say it also marked the official start of a frenzy about AI tools, even though many were available and well-used before that.

ChatGPT is essentially a model using deep-learning techniques that allow it to understand human questions from a wide variety of topics and generate human-like answers. It is trained on a huge amount of text data from the Internet, and with a method called unsupervised learning, it can generate textual answers to almost every possible question.

When it comes to using it in marketing, many marketers already use it for drafting the first versions of social media copies, texts for blogposts, Case studies, etc. It is down to each individual to use it ethically and not just copy-paste the text into social media posts and web content and claim it as their own. Also, it is important to note that not all information provided by ChatGPT is 100% correct. So, make sure to double-check facts before using them in your content. With everything said, it is a great source of content ideas and a good way of getting creative juices flowing by doing research on different topics.

As you would guess from its name, Copy.ai is another copywriting tool that is used by many giants like Microsoft, eBay, Ogilvy, and Nestle. It has a free, Pro paid version and an Enterprise version for which you can request a Demo. It has several use cases: for teams, emails, blogs, and social media. Each is specialized to create high-quality copy to increase engagement and get the best results. On its webpage, Copy.ai has a vast number of testimonials that leave a feeling of credibility and excitement in the community about the tool.

Similar to Copy.ai,  Jasper.ai is a virtual writing assistant which can make content production a lot easier. It is a straight-to-point interface that can generate ideas, first drafts, and final posts. Whether it’s for social, PPC, or blogging purposes, it has the potential to shorten your time of creating quality content from hours to minutes. Many brand managers worry that using AI tools will make them lose their tone of voice. As Jasper.ai assures on its website, that won’t happen:

Tone of voice defines the conversation about your brand. Whether you speak boldly, cheekily, formally, or only in internet speak (👋 u do u). Jasper learns from your brand to help you stay consistent, wherever you create.

Jasper.ai plans to start from 40$ per month, but before starting, you can request a demo or watch a free recorded demo video that will give you more insight into what the tool is capable of.

AI tools for SEO

If you don’t know where to start with optimizing your web content, here are some useful AI tools for Search Engine Optimization.

Surfer is an AI tool that gives you an SEO workflow which helps you in boosting organic traffic on your website and increases your visibility by improving your rank in search engines. Just what everyone wants for their website, right? You can use Surfer to research, write and optimize content, as well as to create eye-catching briefs and check the authenticity of your articles to avoid potential penalties. Surfer annual subscription plans start from the Lite version for 19$ all the way to the Max version for 249$, which is meant for the use of agencies and big teams.

A similar AI tool to the previous one is Frase. As they state on its website:

Frase helps you research, write, and optimize content that ranks 1st on Google – in minutes instead of hours.

Frase does all the things you need from a helpful SEO AI tool.  It does extensive and fast keyword searches before a start of a writing process. It can also research competitors and, just like Surfer, write detailed briefs. You can even create custom content templates adjusted to your need so you can easily beat writer’s block when it happens. Monthly plans for Frase go from the Solo version for 14.99$ to the Team version for 114,99$.

AI Tools for Social Media

To start with, the tools mentioned above can be used for social media too. They are just based more on copywriting, while further tools are more focused on creating text-to-photo, text-to-video and text-to-sound content.

If you work in a digital marketing agency and/or have been in touch with any digital designer, you have probably heard of Midjourney.  It was first launched in July 2022. Back then, it was free to use via signing up on a Discord account, but now it’s only available with paid version except for short promotional periods when you can get it for free. The interesting thing about Midjourney is that it is a small core team of 11 people behind the tool. This is how they describe themselves on the website:

Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. We are a small self-funded team focused on design, human infrastructure, and AI. We have 11 full-time staff and an incredible set of advisors.

What does Midjourney essentially do? It creates outstanding AI visual content based on text directions you give in the interface. The more detailed directions are, the higher quality result you’ll get. If you want to get a better understanding of what Midjoutney can do, look up their showcase page here. Pictures really do speak thousand of words, so we believe this showcase gallery will tell you more than us describing the Midjourney art to you.

Another amazing AI tool for marketing is Invideo. It is a fast and efficient tool for creating professional and high-quality videos for social media channels. Invideo library holds a great number of video templates that are searchable by platform, industry, or content type. They can also be customized easily by drag-and-drop replacement actions. The interface is very easy to use, even if you’ve never done any design before, which makes this app extremely efficient.

And we come to Lovo, a tool that supports creating text-to-sound content. With the popularity of voiceovers on TikTok, there was a sudden need for faster creation of voice recordings. If you have ever tried to record a voiceover, you know how many takes you need to nail the perfect wording, accent, pauses, etc. Here enters Lovo. It eliminates the process of recording a human voice and gives you a perfect AI recording in a matter of seconds.

It is a go-to AI voice generator and text-to-speech platform used by a large number of creators worldwide. Its recordings are so credible that it is hard to believe it’s not a human being on them. You can test it out on their website. It has a free trial plan and Basic, Pro, and Pro+ plan starting from 19$ per month.

AI tools for email marketing

Lavender is an AI tool best used for email training. How does it work? It plugs into your email platform and suggests improvements in email content that will drive more engagement. If email optimization is something you’re looking for, it is definitely worth exploring. It will gather news, data, and insights and, based on it, create a personalized message. That kind of optimization will, in the end, help you upgrade your communication and close deals. Lavender pricing starts at 29$ per month, and there is no free version, but you can explore a walkthrough video here before subscribing.

A similar, also highly rated tool is regie.ai. Their slogan is: We did AI before AI was cool. You’d think they have years of experience, but the company was founded in 2020, and since then, it has grown rapidly. To be fair, for an AI tool, that is a long career. As they claim, regie.ai is the only Generative AI Platform for enterprise sales teams that personalizes content using data unique to each business.

It is an app directed to marketing sales professionals to help them communicate and connect with their buyers. Its purpose is to streamline sales communication and make it more human using Ai tools. We know it sounds extremely ironic, but sometimes sales talk can be too robotic. This tool helps sales representatives to adjust their communication while staying in line with the industry norms.

Endless options

If this list doesn’t satisfy your AI needs, we found an amazing website where you can search through 3.000+ AI tools in more than 80 categories. It is very searchable and holds ratings from users that can help you decide which one to further explore. We wish you happy browsing!

If you’re interested in more digital marketing topics, read through our recent blog posts: The ever-changing social media algorithms and how to deal with them? and Keyword research guide for digital advertising challenges.