Turning things around


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In-house Marketing vs. Agency: Pros & Cons

Should you handle in-house marketing or bring in a marketing agency? We bring you a overview of the differences in this blog post.

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The Power of Efficient Personalization in Marketing Design

In this article, we'll explore the power of personalization in marketing design campaigns. Learn how to use this precious tool from the efficient...

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Video Ads Campaigns: Elevate Your Advertising Game

Video advertising is not just about showcasing and talking about your product; it is about engaging your audience. You can achieve different...

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Advertising Agency Roles: What Can Each Agency Expert Help You With?

Advertising agency roles can sometimes be a challenge to understand, especially if you don't work in marketing. This blog post should serve...


Targeting the Right Audience: How Google and Facebook Ads Differ?

Have a product or a service that you know is wanted on the market? Targeting the right audience will surely help with delivering ads to your...

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Improve the Click-Through Rate of Your Ads and Win in the Advertising Game

Why is the CTR so important for your advertising? Find out the best practices for improving your click-through rate.

Life after Universal Analytics: Should you use Google Analytics GA4 or alternatives like Matomo and Piwik?

Life after Universal Analytics: Should you use Google Analytics GA4 or alternatives like Matomo and Piwik?

Era of Universal Analytics has passed. Time has changed from old, desktop environment. Find out if you should you use GA4 or some of alternatives...


B2B Conversion Optimization: The 4 Pages You Need to Get Conversions

Most B2B websites fail at converting visitors. B2B conversion optimization process can transform your site into a lead generation machine.

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Think omnichannel marketing – The present and future of marketing

Omnichannel marketing can be a highly effective strategy for businesses as it seamlessly integrates various communication channels, providing...

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10 SEO Myths: The Things You (Think) You Know About SEO

SEO myths are widespread. We reveal the ten most common or most significant ones to help you save time and money.

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What is Google Quality Score, and What Affects it?

If you deal with Google advertising actively, create, manage and optimize campaigns, you have probably come across the concept of Quality Score...

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Google Ads Campaign Types: Find the Best Match for Your Business

Learn the best practices for creating a Google Ads account. Discover all the differences between various avaiable campaign types.

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Why is SEO Important and Do You Need It for Your Business?

In this article, we will explain why SEO is important, what its benefits are, and why it should be part of your marketing strategy.

An image of a cellphone hovering above a macbook keyboard with Google play opened showing a BeReal download screen

Brands on BeReal: How to leverage it for your SoMe strategy?

BeReal, as an innovative platform, offers a unique opportunity to break free from the confines of traditional marketing strategies. Embrace...

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Benefits of hiring a marketing agency for your business

A Good Place to Start You got the green light from your boss to improve the marketing of the company

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Top 10 AI tools for everyday marketing challenges

The buzzword of the year If you work in marketing, you know that AI has been a hot topic for


5 Things You Need to Know About TikTok in 2022

TikTok could be very valuable to your business if you know how to use it. In this blog post, you'll learn all you need to know about this popular...


Psychographic targeting – using psychology in marketing

One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become...

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How to run an engaging Instagram giveaway

An Instagram giveaway can be a great tool to increase your following, engage with your community, and spread brand awareness. We explained why...

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Google Display Banners 2022

By setting the audience targeting correctly and with a message tailored to that audience, a lot can be achieved.


Ad Extensions – What They Are And Why Use Them

Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.


Why is good employer branding important for a successful company?

In this blog, you will find out more about what makes a good employer branding strategy and why it's important.


Tips On Creating A Successful LinkedIn Content Strategy

How to create a successful LinkedIn content strategy and grow your Page? Find out useful suggestions in this blogpost.


Logo Redesign – Why and how to do it right

If you're thinking of rebranding or redesigning your logo, but not sure you need one; this post will provide the answers you seek.

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5 things to avoid in your digital marketing strategy

How to make your digital marketing strategy stand out and what to avoid, find out in this blog.

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What Does It Mean To be Fit For Kontra?

So you want to know if you’re fit for Kontra? Hi there, if you opened this post and started reading


Snackable content

Your content marketing strategy could benefit from snackable content. We explained why and how to use it in this blog post.

Breakdown effect - Scaling Facebook Campaigns

What stops you from scaling Facebook campaigns?

Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.

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Instagram Reels vs IGTV – what’s the difference?

Instagram has a lot to offer with its video features IGTV and Reels. Find out which one to use in this blog post.

Influencer marketing

Influencer marketing – is it for you?

Influencers can be valuable assets to your business. We explained how and why to incorporate them in your marketing.