A glossary of branding terms to know your way around all those expressions used by in-house marketing teams or agencies.
To ensure your message not only reaches but also engages your target audience effectively, you need strategies that cut through the noise and...
Do you have both sales and buyback options on your web shop? Check out this blog post to learn how to set up Data Layer and Google Tag Manager...
Regular reporting in client-agency relationships enhances transparency and trust by providing insights into marketing campaign progress, successes...
The synergy between keyword relevance, landing page content & data-driven research is essential to improving Google Ads ad performance
Learn how to use essential tools and strategies to foster growth, enhance user experience, and create a thriving community.
TikTok ads are paid marketing campaigns that help businesses reach their targeted audiences on the platform.
To help you decide whether or not you need SEO plugins, in this article we'll explore the pros and cons of SEO plugins and when and how they...
This is the magic of User-generated Content (UGC) – where your customers do the marketing, and your brand gets the reward.
How and why all companies should have written policies and procedures.
Should you handle in-house marketing or bring in a marketing agency? We bring you a overview of the differences in this blog post.
In this article, we'll explore the power of personalization in marketing design campaigns. Learn how to use this precious tool from the efficient...
Video advertising is not just about showcasing and talking about your product; it is about engaging your audience. You can achieve different...
Advertising agency roles can sometimes be a challenge to understand, especially if you don't work in marketing. This blog post should serve...
Smooth scroll is a technique used in web design to enhance user experience by providing fluid transitions as users navigate through a webpage...
Have a product or a service that you know is wanted on the market? Targeting the right audience will surely help with delivering ads to your...
Why is the CTR so important for your advertising? Find out the best practices for improving your click-through rate.
AI in web development. A passing trend or a new reality? AI is used in many roles today and it seems to dip into nearly every part of our lives...
Era of Universal Analytics has passed. Time has changed from old, desktop environment. Find out if you should you use GA4 or some of alternatives...
Most B2B websites fail at converting visitors. B2B conversion optimization process can transform your site into a lead generation machine.
Omnichannel marketing can be a highly effective strategy for businesses as it seamlessly integrates various communication channels, providing...
A list of conferences we’ll participate in and lectures and seminars we’ll hold in 2023 will be updated during the year.
SEO myths are widespread. We reveal the ten most common or most significant ones to help you save time and money.
Discover how hashtags shape online visibility and enhance content discoverability in this insightful exploration. The digital landscape is ever...
How to set an marketing agency hourly rate for your clients to ensure good profitability and happy clients
Dive into the digital playground of 2024 with our guide to the hottest social media trends. From Instagram's authenticity revolution, where...
In today's digital age, website speed is a critical factor influencing user experience and search engine rankings. Slow-loading websites can...
If you deal with Google advertising actively, create, manage and optimize campaigns, you have probably come across the concept of Quality Score...
What is creative effectiveness and why should you care? Well, it's a final goal of a good creative - if it doesen't sell it isn't creative.
An analysis of the practices and design solutions before and after the emergence of computers, followed by an exploration of the emergence and...
