Blog

Specialization in Design
Specialization in design - collage of design experts

Design

01/12/2021

Specialization in Design

This blog post is explaining the biggest differences of generalist and specialist designers along with some other aspects to consider.

Tips for creating content plan across different social media platforms
Content plan creation cover

Marketing

24/11/2021

Tips for creating content plan across different social media platforms

A blogpost where you’ll find tips and suggestions for creating a content plan across diferent social media platforms.

Social media image size
Image size of social media images - cover

Design

19/11/2021

Social media image size

Learn how to create high-quality images in 2022 for social media. We create a step by step guide for you and listed all image sizes for social media!

What stops you from scaling Facebook campaigns?
Breakdown effect - Scaling Facebook Campaigns

Marketing

10/11/2021

What stops you from scaling Facebook campaigns?

Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.

The Phenomenon of Instagraphics

Design

03/11/2021

The Phenomenon of Instagraphics

The Instagraphics are a fascinating example of people appropriating the Millenial aesthetic to express radical views. But this trend forgot that it is a form of content intended to be consumed by users.

Instagram Reels vs IGTV – what’s the difference?
Instagram simbol

Marketing

26/10/2021

Instagram Reels vs IGTV – what’s the difference?

Instagram has a lot to offer with its video features IGTV and Reels. Find out which one to use in this blog post.

October 2021 to mark the tenth anniversary of the digital agency Kontra
Cover image made of Kontra's new office

News

18/10/2021

October 2021 to mark the tenth anniversary of the digital agency Kontra

Since we’re celebrating tenth birthday of our agency this month, we decided to tell the story of how everything began.

Website copywriting: Why should you hire a copywriter for your website?
Website_copywriting_cover

Marketing

12/10/2021

Website copywriting: Why should you hire a copywriter for your website?

The pros of hiring a copywriter for website copywriting, as well as a list of all that could go wrong if you write it yourself.

Website deployment necessary steps (staging to live)

Development

06/10/2021

Website deployment necessary steps (staging to live)

A staging website is a clone of your website where you can test new updates made by your developers before they’re deployed to your live site. They’re utilized as a tool for experimenting and testing, lowering the chances of any errors or issues affecting your end users. This article will help you understand why and how we use them in a web project development.

Influencer marketing – is it for you?
Influencer marketing

Marketing

29/09/2021

Influencer marketing – is it for you?

Influencers can be valuable assets to your business. We explained how and why to incorporate them in your marketing.

What is a design revision and how we define them at Kontra
How we define design revisions cover

Design

22/09/2021

What is a design revision and how we define them at Kontra

Broadly speaking, design revision is any change made to a design after the first draft is created. It can be as simple as changing a few pictures or major changes such as the correction of a design direction.

Image Extensions – a new addition to Search campaigns

Marketing

14/09/2021

Image Extensions – a new addition to Search campaigns

Image extensions are Google’s latest addition to text Search ads. Google is constantly changing and upgrading options and features, and while these have so far been all additional text extensions this time a major step forward has been made, and with text, we get the ability to add an image.

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