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The Role of Regular Reporting in Marketing Client Satisfaction

Regular reporting in client-agency relationships enhances transparency and trust by providing insights into marketing campaign progress, successes...

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Why Are Policies and Procedures Important?

How and why all companies should have written policies and procedures.

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In-house Marketing vs. Agency: Pros & Cons

Should you handle in-house marketing or bring in a marketing agency? We bring you a overview of the differences in this blog post.

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Advertising Agency Roles: What Can Each Agency Expert Help You With?

Advertising agency roles can sometimes be a challenge to understand, especially if you don't work in marketing. This blog post should serve...

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How do you calculate hourly rates, remain profitable, and maintain happy clients?

How to set an marketing agency hourly rate for your clients to ensure good profitability and happy clients

A picture of Petar Bogdan, a partner at the Kontra agency, on a business trip in NYC. More specifically, the picture is looking at the Williamsburg Bridge.

16 Culture & Business Lessons I learned in the USA

In this article, our Petar shared my experiences doing business in the USA. You can find 16 Business Lessons I learned as co-founder of a marketing...

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OKRs vs KPIs – How to use the OKR framework to improve your team?

To be honest, I have never been a huge fan of KPIs. In every corporate culture, there’s a notion that

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What Does It Mean To be Fit For Kontra?

So you want to know if you’re fit for Kontra? Hi there, if you opened this post and started reading

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Digital marketing pricing – how to determine prices for your clients?

Digital marketing agency cost - how much should you charge your clients and have your digital marketing agency profitable

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Social CRM – Social media as a channel for customer management

When we first started to talk about CRM, back in 2012. it implied something a bit different than it does today. CRM is an evolving business...

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Web Development Project Management: First touch with a client

So, you learned about some new tools and terminology in my last post. Now, you are ready for the first

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Why aren’t we working by the per-success model?

The answer to the question: "Why are we not working by the per-success model. This blog is a longer version of the response companies get from...

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What I learned about project management in the last 10 years 

In this article, I will give to you an overview of things I learned about project management in last 10 years.

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Procedures for digital agencies – why bother?

Everybody knows how to do their job. At least, that's what I always thought. But that leads to a lot of frustration and lost time to explain...

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Why digital agencies should measure their performances?

As a co-founder of a digital agency and a product/development company, in this article I will talk about my experiences during the last 5 years...

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9 Elements of Great Work Environment

Here's our 9 tips you can use to make your office a second home for your employees

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Do you need a custom development agency?

Custom development is the way to go nowadays. A lot of companies benefit greatly from tailor-made software. What about you

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Gamification in Business – How and Why?

The most important feature of gamification is the usage of game mechanics, meaning that gamification is not a game per se, but rather a business...

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How I Managed to Run a Digital Agency?

5 years of experience in one blog post - how to run a digital agency? Find out how we managed to bring our agency to the next level.