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Facebook vs Google Ads: The Winning Combination for Your Business

Advantages and disadvantages of advertising on Facebook vs Google Ads. Leverage the strengths of each platform to maximize your digital marketing...

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Digital Marketing Budget Allocation: Get the Most Out of Your Investment

You’re staring at a spreadsheet, trying to split up your digital marketing budget in the smartest way possible. Facebook? Instagram

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YouTube Shorts Format: Everything You Need to Know

What Are YouTube Shorts? YouTube Shorts Format is a dedicated section on YouTube, focusing on short-form content like vertical videos

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Why is SEO Important and Do You Need It for Your Business?

In this article, we will explain why SEO is important, what its benefits are, and why it should be part of your marketing strategy.

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Brands on BeReal: How to leverage it for your SoMe strategy?

BeReal, as an innovative platform, offers a unique opportunity to break free from the confines of traditional marketing strategies. Embrace...

Marketing agency

Benefits of hiring a marketing agency for your business

A Good Place to Start You got the green light from your boss to improve the marketing of the company

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Top 10 AI tools for everyday marketing challenges

The buzzword of the year If you work in marketing, you know that AI has been a hot topic for


The ever-changing social media algorithms and how to deal with them?

Can you tackle social media algorithms? You can’t. Thank you for this quick read on this week’s topic, follow us

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Keyword Research Guide for Digital Advertising Challenges

Using the right keywords in your PPC campaings can really improve your game. Focusing on the relevant keywords can increase your profits and...


5 Things You Need to Know About TikTok in 2022

TikTok could be very valuable to your business if you know how to use it. In this blog post, you'll learn all you need to know about this popular...


Psychographic targeting – using psychology in marketing

One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become...

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How to run an engaging Instagram giveaway

An Instagram giveaway can be a great tool to increase your following, engage with your community, and spread brand awareness. We explained why...

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Facebook Groups and Their Rising Influence

Facebook Groups have proven to be a powerful tool when planning a Facebook marketing strategy. If you want to find out how your business can...

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Google Display Banners 2022

By setting the audience targeting correctly and with a message tailored to that audience, a lot can be achieved.


Ad Extensions – What They Are And Why Use Them

Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.


Why is good employer branding important for a successful company?

In this blog, you will find out more about what makes a good employer branding strategy and why it's important.


Tips On Creating A Successful LinkedIn Content Strategy

How to create a successful LinkedIn content strategy and grow your Page? Find out useful suggestions in this blogpost.


Two things you need to do before you start planning digital campaigns

Find out two very important things need to be done long before you decide to go on Facebook, Instagram, Google or plan digital campaigns.

Marketing strategy

5 things to avoid in your digital marketing strategy

How to make your digital marketing strategy stand out and what to avoid, find out in this blog.


Snackable content

Your content marketing strategy could benefit from snackable content. We explained why and how to use it in this blog post.

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Tips for creating content plan across different social media platforms

A blogpost where you'll find tips and suggestions for creating a content plan across diferent social media platforms.

Breakdown effect - Scaling Facebook Campaigns

What stops you from scaling Facebook campaigns?

Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.

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Instagram Reels vs IGTV – what’s the difference?

Instagram has a lot to offer with its video features IGTV and Reels. Find out which one to use in this blog post.


Website copywriting: Why should you hire a copywriter for your website?

The pros of hiring a copywriter for website copywriting, as well as a list of all that could go wrong if you write it yourself.

Influencer marketing

Influencer marketing – is it for you?

Influencers can be valuable assets to your business. We explained how and why to incorporate them in your marketing.

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Image Extensions – a new addition to Search campaigns

Image extensions are Google's latest addition to text Search ads. Google is constantly changing and upgrading options and features, and while...

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TikTok 101: Why include it in your social media strategy?

The article talks about the TikTok social media platform and why brands should consider including it in their social media strategy.


Coronavirus: Social media communication in travel and tourism industry

Coronavirus crisis: How the ongoing pandemic has impacted social media communication for the travel and tourism industry around the world


Instagram Story Vs Facebook Story – Which One To Use?

By now, you probably know that the two most prominent social media giants, Facebook and Instagram, are owned by the


Why Include Facebook Collection Ads In Your Digital Marketing Strategy

Still not using Facebook advertising? Start now. Facebook Collection Ads are a relatively new form of Facebook advertising that offers