Image Extensions – a new addition to Search campaigns
Image extensions are Google’s latest addition to text Search ads. Google is constantly changing and upgrading options and features, and while these have so far been all additional text extensions this time a major step forward has been made, and with text, we get the ability to add an image.
TikTok 101: Why include it in your social media strategy?
The article talks about the TikTok social media platform and why brands should consider including it in their social media strategy.
Coronavirus: Social media communication in travel and tourism industry
Coronavirus crisis: How the ongoing pandemic has impacted social media communication for the travel and tourism industry around the world
Instagram Story Vs Facebook Story – Which One To Use?
By now you probably know that the two biggest social media giants, Facebook and Instagram are owned by the same company. If you don’t, here’s a newsflash for you. Back in 2012. Facebook’s CEO Mark Zuckerberg announced that his network will be purchasing, then already famous platform, Instagram for a whopping 1 billion US dollars. […]
Why Include Facebook Collection Ads In Your Digital Marketing Strategy
Still not using Facebook advertising? Start now. Facebook Collection Ads are a relatively new form of Facebook advertising which offers kind of a new experience of advertising on this platform. But let’s start with some general numbers. In 2019, Facebook Ads had over 7 million advertisers all over the world coming from all industries you […]
Is Digital Advertising Making You Mad
One thing we’re all forgetting, when it comes to digital advertising, and seeing the results of it, is we’re getting something for free. We should know better though.
Email Copywriting Guide: Bring the A-Game to Newsletter Marketing
There is a couple of things you should learn to start seeing success from your email marketing. One of those skills is definitely copywriting. By reading this blog post, you’ll pick up some useful advice on that topic.
Social media calendar – How to plan your content and which tools to use
Do you want to know how a social media content calendar can help you stay organized, not lose track of anything important and improve your strategy?
Demographics vs intent targeted advertising – which is more important?
Demographic targeting vs intent targeting – which form of targeted advertising is better and how should they work together?
Social media engagement – How to get it?
Learn some practical tips and tricks on how to increase your social media engagement and create fun interactive social media posts.
Website Copywriting – The first things to pay attention to
This post is a great place to start with website copywriting. Whether you’re a website copywritier or not, this post will provide a general idea of what to pay attention to when writing copy for a website.