Marketing

One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become a must. It is the process of using psychological characteristics (e.g., values, interests, attitudes) to identify and reach a target market. What is psychographic targeting? Marketers have long used demographic information to target […]

An Instagram giveaway can be a great tool to increase your following, engage with your community, and spread brand awareness. We explained why or how to do it in this blog post.

Facebook Groups have proven to be a powerful tool when planning a Facebook marketing strategy. If you want to find out how your business can benefit from them, this blogpost is for you.

By setting the audience targeting correctly and with a message tailored to that audience, a lot can be achieved.

Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.

In this blog, you will find out more about what makes a good employer branding strategy and why it’s important.

How to create a successful LinkedIn content strategy and grow your Page? Find out useful suggestions in this blogpost.

Find out two very important things need to be done long before you decide to go on Facebook, Instagram, Google or plan digital campaigns.

How to make your digital marketing strategy stand out and what to avoid, find out in this blog.

Your content marketing strategy could benefit from snackable content. We explained why and how to use it in this blog post.

A blogpost where you’ll find tips and suggestions for creating a content plan across diferent social media platforms.

Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.