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Benefits of TikTok Ads: 9 Things You Should Know

Learn more about benefits of TikTok Ads. In this article you will learn more about TikTok advertising and how to create new campaign.

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Google Ads Lessons: Effective Ad Personalization and Customization

When used effectively and ethically, ad personalisation and customisation can transform marketing by delivering value to both businesses and...

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7 Proven Tactics to Increase Organic Traffic Without Link Building

Have you ever wondered if it is possible to increase organic traffic without link building? Yes, it is. Here are some proven tactics that get...

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A Guide for Reels and TikToks Through Industries

Learn how to use the power of vertical videos on TikTok and Instagram Reels to boost engagement, reach new audiences, and grow your brand.

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Why Custom Photography: The Pros and Cons of Custom vs. Stock Images

Would you rather use custom photography or make it easy with stock photos? Find the answer in the article.

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Big Brands Know: Learn From Their Best Campaigns

Find out how big brands use emerging situations and modern lifestyles as inspiration and reason to create fantastic marketing campaigns.

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Meta Ads Campaign Objectives: What is the best choice for you?

Learn what are Meta Ads Campaign Objectives and what ad objective is the best choice for you.

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How to Engage Your Audience in a Saturated Social Media Environment

To ensure your message not only reaches but also engages your target audience effectively, you need strategies that cut through the noise and...

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GA4 E-commerce Data Layer: How We Set Up Tracking On a Webshop With Two Shopping Carts

Do you have both sales and buyback options on your web shop? Check out this blog post to learn how to set up Data Layer and Google Tag Manager...

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Keyword Match Types: Keyword Impact on Campaign Performance

The synergy between keyword relevance, landing page content & data-driven research is essential to improving Google Ads ad performance

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Tools for Community Management: Best Tips and Tricks

Learn how to use essential tools and strategies to foster growth, enhance user experience, and create a thriving community.

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TikTok advertising: A long-awaited feature of a growing social network

TikTok ads are paid marketing campaigns that help businesses reach their targeted audiences on the platform.

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Do You Need WordPress SEO Plugins?

To help you decide whether or not you need SEO plugins, in this article we'll explore the pros and cons of SEO plugins and when and how they...

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What is user-generated content & why is it important?

This is the magic of User-generated Content (UGC) – where your customers do the marketing, and your brand gets the reward.

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Video Ads Campaigns: Elevate Your Advertising Game

Video advertising is not just about showcasing and talking about your product; it is about engaging your audience. You can achieve different...

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Targeting the Right Audience: How Google and Facebook Ads Differ?

Have a product or a service that you know is wanted on the market? Targeting the right audience will surely help with delivering ads to your...

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Improve the Click-Through Rate of Your Ads and Win in the Advertising Game

Why is the CTR so important for your advertising? Find out the best practices for improving your click-through rate.

Life after Universal Analytics: Should you use Google Analytics GA4 or alternatives like Matomo and Piwik?

Life after Universal Analytics: Should you use Google Analytics GA4 or alternatives like Matomo and Piwik?

Era of Universal Analytics has passed. Time has changed from old, desktop environment. Find out if you should you use GA4 or some of alternatives...

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B2B Conversion Optimization: The 4 Pages You Need to Get Conversions

Most B2B websites fail at converting visitors. B2B conversion optimization process can transform your site into a lead generation machine.

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Think omnichannel marketing – The present and future of marketing

Omnichannel marketing can be a highly effective strategy for businesses as it seamlessly integrates various communication channels, providing...

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10 SEO Myths: The Things (You Think) You Know About SEO

SEO myths are widespread. We reveal the ten most common or most significant ones to help you save time and money.

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The Purpose of Hashtags in 2024.

Discover how hashtags shape online visibility and enhance content discoverability in this insightful exploration. The digital landscape is ever...

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5 Social Media Trends You Need To Know For 2024.

Dive into the digital playground of 2024 with our guide to the hottest social media trends. From Instagram's authenticity revolution, where...

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What is Google Quality Score, and What Affects it?

If you deal with Google advertising actively, create, manage and optimize campaigns, you have probably come across the concept of Quality Score...

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Creative Effectiveness – If it Doesn’t Sell, it Isn’t Creative

What is creative effectiveness and why should you care? Well, it's a final goal of a good creative - if it doesen't sell it isn't creative.

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Google Ads Campaign Types: Find the Best Match for Your Business

Learn the best practices for creating a Google Ads account. Discover all the differences between various avaiable campaign types.

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Fundamentals of Digital Analytics: How to Make Data-driven Decisions

There is no marketing strategy without quality analytics and data. Find out how to make data-driven decisions in digital analytics.

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Facebook vs Google Ads: The Winning Combination for Your Business

Advantages and disadvantages of advertising on Facebook vs Google Ads. Leverage the strengths of each platform to maximize your digital marketing...

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Digital Marketing Budget Allocation: Get the Most Out of Your Investment

You’re staring at a spreadsheet, trying to split up your digital marketing budget in the smartest way possible. Facebook? Instagram

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YouTube Shorts Format: Everything You Need to Know

What Are YouTube Shorts? YouTube Shorts Format is a dedicated section on YouTube, focusing on short-form content like vertical videos