Marketing

Why digital advertising and good content won’t help you if your overall customer experience is bad?

How to manage a social media crisis as a community manager in the best possible way? Read our article and learn a few useful tips.

The writing of a design brief is harder than it looks. The things to bear in mind while writing it are given here.

Google Display campaign optimization is necessary, but why exactly? Because optimized campaigns have higher CTR, and higher CTR means lower avg. CPC!

How can linear radio stations fight with Spotify, Deezer, YouTube, Apple Music, Google Music, and many others?

Will Netflix and similar services kill linear TV stations in the future?

What will happen with print media in the future, if new consumers don’t read it? Is there a future for newspapers?

Media consumption trends and digital ad spending worldwide tell us something big is happening. Is traditional media dead? What is the future of media?

Social media can be a very tempting way to “kill some time” at work, but it can also reduce employee productivity. What to do in that case?

How much do you know about social media which you use every day? We prepared an infographic which shows the evolution of all the major social media channels. From their start till today. Enjoy!

The introduction into the wonderful world of content marketing. What does that term mean and how to improve your content production skills.

How a change in the Facebook’s reach forced us to change our social media marketing strategy for our clients. Content is king, but Facebook reach is what wins the battle.