Marketing

As the number of brands present on social media is growing by the day, it is important to somehow stand out. Know your audience, and deliver them what they want and need.

Do you want to learn all about actionable social media metrics and how to avoid measuring vanity metrics in your social media campaigns?

A blog post about the top five traits of someone who might be a perfect fit for a digital marketing job.

With more than 500.000.000 active users worldwide, LinkedIn has become one of the most used social media networks.

Writing is something that can be done by anyone (on the first sight at least). But can it be done right? There are all sorts of techniques that can up your writing game.

A blog post about the interesting connection between Facebook emoji reactions and page visibility determined by the Facebook algorithm.

Looking for a detailed guide of steps to run you through when planning an Instagram contest or a giveaway? This blog post will help you out.

Started using Facebook advertising and learned that retargeting could be really great for your business? You heard right!

Why digital advertising and good content won’t help you if your overall customer experience is bad?

How to manage a social media crisis as a community manager in the best possible way? Read our article and learn a few useful tips.

The writing of a design brief is harder than it looks. The things to bear in mind while writing it are given here.

Google Display campaign optimization is necessary, but why exactly? Because optimized campaigns have higher CTR, and higher CTR means lower avg. CPC!