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Logo Redesign – Why and how to do it right

If you're thinking of rebranding or redesigning your logo, but not sure you need one; this post will provide the answers you seek.

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5 things to avoid in your digital marketing strategy

How to make your digital marketing strategy stand out and what to avoid, find out in this blog.

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What Does It Mean To be Fit For Kontra?

So you want to know if you’re fit for Kontra? Hi there, if you opened this post and started reading

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A Client’s Guide to Design Terminology

If you're a client and wonder what all those words designers say mean, reading this post will help with learning our terminology.

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Snackable content

Your content marketing strategy could benefit from snackable content. We explained why and how to use it in this blog post.

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Specialization in Design

This blog post is explaining the biggest differences of generalist and specialist designers along with some other aspects to consider.

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Tips for creating content plan across different social media platforms

A blogpost where you'll find tips and suggestions for creating a content plan across diferent social media platforms.

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Social Media Image Sizes

Learn how to create high-quality images in 2022 for social media. We create a step by step guide for you and listed all image sizes for social...

Breakdown effect - Scaling Facebook Campaigns

What stops you from scaling Facebook campaigns?

Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.

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The Phenomenon of Instagraphics

The Instagraphics are a fascinating example of people appropriating the Millenial aesthetic to express radical views. But this trend forgot...

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Instagram Reels vs IGTV – what’s the difference?

Instagram has a lot to offer with its video features IGTV and Reels. Find out which one to use in this blog post.

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October 2021 to mark the tenth anniversary of the digital agency Kontra

Since we're celebrating tenth birthday of our agency this month, we decided to tell the story of how everything began.

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Website copywriting: Why should you hire a copywriter for your website?

The pros of hiring a copywriter for website copywriting, as well as a list of all that could go wrong if you write it yourself.

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Website deployment necessary steps (staging to live)

A staging website is a clone of your website where you can test new updates made by your developers before they're deployed to your live site...

Influencer marketing

Influencer marketing – is it for you?

Influencers can be valuable assets to your business. We explained how and why to incorporate them in your marketing.

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What is a design revision and how we define them at Kontra

Broadly speaking, design revision is any change made to a design after the first draft is created. It can be as simple as changing a few pictures...

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Image Extensions – a new addition to Search campaigns

Image extensions are Google's latest addition to text Search ads. Google is constantly changing and upgrading options and features, and while...

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TikTok 101: Why include it in your social media strategy?

The article talks about the TikTok social media platform and why brands should consider including it in their social media strategy.

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Kontra Listed by Clutch as One of the Top 1000 B2B Companies in the World

Our team here at Kontra woke up to a thrilling announcement from Clutch one morning! We were just awarded one

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The key pillars of custom WordPress themes

Deciding on which WordPress themes to use is one of the most important choices you can make for your website. Learn here about the different...

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Coronavirus: Social media communication in travel and tourism industry

Coronavirus crisis: How the ongoing pandemic has impacted social media communication for the travel and tourism industry around the world

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Instagram Story Vs Facebook Story – Which One To Use?

By now, you probably know that the two most prominent social media giants, Facebook and Instagram, are owned by the

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The importance of typography on a website

Typography is one of the essential elements of design. In web design, it is no different. First of all, I would like to clarify all the vague...

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Why Include Facebook Collection Ads In Your Digital Marketing Strategy

Still not using Facebook advertising? Start now. Facebook Collection Ads are a relatively new form of Facebook advertising that offers

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Is Digital Advertising Making You Mad

One thing we're all forgetting, when it comes to digital advertising, and seeing the results of it, is we're getting something for free. We...

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Email Copywriting Guide: Bring the A-Game to Newsletter Marketing

There is a couple of things you should learn to start seeing success from your email marketing. One of those skills is definitely copywriting...

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Social media calendar – How to plan your content and which tools to use

Do you want to know how a social media content calendar can help you stay organized, not lose track of anything important and improve your strategy...

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Demographics vs intent targeted advertising – which is more important?

Demographic targeting vs intent targeting - which form of targeted advertising is better and how should they work together

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Social media engagement – How to get it?

Learn some practical tips and tricks on how to increase your social media engagement and create fun interactive social media posts.

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Website Copywriting – The first things to pay attention to

This post is a great place to start with website copywriting. Whether you're a website copywritier or not, this post will provide a general...