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A picture of Petar Bogdan, a partner at the Kontra agency, on a business trip in NYC. More specifically, the picture is looking at the Williamsburg Bridge.

16 Culture & Business Lessons I learned in the USA

In this article, our Petar shared my experiences doing business in the USA. You can find 16 Business Lessons I learned as co-founder of a marketing...

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Google Ads Campaign Types: Find the Best Match for Your Business

Learn the best practices for creating a Google Ads account. Discover all the differences between various avaiable campaign types.

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Fundamentals of Digital Analytics: How to Make Data-driven Decisions

There is no marketing strategy without quality analytics and data. Find out how to make data-driven decisions in digital analytics.

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How to Implement Dark Mode?

Dark mode on everything - a buzzword you must have heard of in recent years and a large range of devices and apps that are supporting it nowadays...

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Facebook vs Google Ads: The Winning Combination for Your Business

Advantages and disadvantages of advertising on Facebook vs Google Ads. Leverage the strengths of each platform to maximize your digital marketing...

Benefits of Joining the WordPress Community

Following the Latest Development Trends: Benefits of Joining the WordPress Community

Engage with the WordPress community to improve your skills, keep up with the latest development trends, and collaborate with like-minded professionals...

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Digital Marketing Budget Allocation: Get the Most Out of Your Investment

You’re staring at a spreadsheet, trying to split up your digital marketing budget in the smartest way possible. Facebook? Instagram

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YouTube Shorts Format: Everything You Need to Know

What Are YouTube Shorts? YouTube Shorts Format is a dedicated section on YouTube, focusing on short-form content like vertical videos

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Why is SEO Important and Do You Need It for Your Business?

In this article, we will explain why SEO is important, what its benefits are, and why it should be part of your marketing strategy.

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Brands on BeReal: How to leverage it for your SoMe strategy?

BeReal, as an innovative platform, offers a unique opportunity to break free from the confines of traditional marketing strategies. Embrace...

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Benefits of hiring a marketing agency for your business

A Good Place to Start You got the green light from your boss to improve the marketing of the company

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Top 10 AI tools for everyday marketing challenges

The buzzword of the year If you work in marketing, you know that AI has been a hot topic for

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The ever-changing social media algorithms and how to deal with them?

Can you tackle social media algorithms? You can’t. Thank you for this quick read on this week’s topic, follow us

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OKRs vs KPIs – How to use the OKR framework to improve your team?

To be honest, I have never been a huge fan of KPIs. In every corporate culture, there’s a notion that

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Keyword Research Guide for Digital Advertising Challenges

Using the right keywords in your PPC campaings can really improve your game. Focusing on the relevant keywords can increase your profits and...

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5 Things You Need to Know About TikTok in 2022

TikTok could be very valuable to your business if you know how to use it. In this blog post, you'll learn all you need to know about this popular...

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Psychographic targeting – using psychology in marketing

One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become...

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How to run an engaging Instagram giveaway

An Instagram giveaway can be a great tool to increase your following, engage with your community, and spread brand awareness. We explained why...

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Facebook Groups and Their Rising Influence

Facebook Groups have proven to be a powerful tool when planning a Facebook marketing strategy. If you want to find out how your business can...

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Multilingual sites – WPML introduction

The WPML plugin allows you to create a multilingual website on a single WordPress installation. Read this article to learn its basics.

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Google Display Banners 2022

By setting the audience targeting correctly and with a message tailored to that audience, a lot can be achieved.

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Barba.js Tutorial

Barba.js is a lightweight Javascript library that helps you to enhance the user experience of your website by createing badass fluid and smooth...

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Ad Extensions – What They Are And Why Use Them

Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.

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Is Graphic Design Dead?

Graphic design no longer exists only on the page, limited by the edges. Now it can also exist on the screen, responsive to its size to provide...

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Why is good employer branding important for a successful company?

In this blog, you will find out more about what makes a good employer branding strategy and why it's important.

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Gen Z And Design: How To Design For A New Generation

In order to reach Gen Z, how should digital designers improve their skills? The digital design industry is working with brands that need to...

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Tips On Creating A Successful LinkedIn Content Strategy

How to create a successful LinkedIn content strategy and grow your Page? Find out useful suggestions in this blogpost.

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Custom WordPress theme setup

WordPress custom themes allow you to design and make a theme specific to your needs. The result code is mode clean, loads faster and the theme...

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Two things you need to do before you start planning digital campaigns

Find out two very important things need to be done long before you decide to go on Facebook, Instagram, Google or plan digital campaigns.

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Divi theme builder – introduction

The Divi theme builder allows you to quickly create a responsive website with a drag-and-drop interface. They enable you to create entirely...