The benefits of integrated marketing campaigns include increased brand awareness, better customer engagement, and long-term loyalty through...
Learn more about benefits of TikTok Ads. In this article you will learn more about TikTok advertising and how to create new campaign.
When used effectively and ethically, ad personalisation and customisation can transform marketing by delivering value to both businesses and...
Cooperation between marketing agency and clients: how business results input makes marketing and advertising more efficient
Learn what are Meta Ads Campaign Objectives and what ad objective is the best choice for you.
Regular reporting in client-agency relationships enhances transparency and trust by providing insights into marketing campaign progress, successes...
The synergy between keyword relevance, landing page content & data-driven research is essential to improving Google Ads ad performance
Advertising agency roles can sometimes be a challenge to understand, especially if you don't work in marketing. This blog post should serve...
Why is the CTR so important for your advertising? Find out the best practices for improving your click-through rate.
Era of Universal Analytics has passed. Time has changed from old, desktop environment. Find out if you should you use GA4 or some of alternatives...
Omnichannel marketing can be a highly effective strategy for businesses as it seamlessly integrates various communication channels, providing...
If you deal with Google advertising actively, create, manage and optimize campaigns, you have probably come across the concept of Quality Score...
Learn the best practices for creating a Google Ads account. Discover all the differences between various avaiable campaign types.
There is no marketing strategy without quality analytics and data. Find out how to make data-driven decisions in digital analytics.
One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become...
By setting the audience targeting correctly and with a message tailored to that audience, a lot can be achieved.
Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.
Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.
Image extensions are Google's latest addition to text Search ads. Google is constantly changing and upgrading options and features, and while...
Still not using Facebook advertising? Start now. Facebook Collection Ads are a relatively new form of Facebook advertising that offers
One thing we're all forgetting, when it comes to digital advertising, and seeing the results of it, is we're getting something for free. We...
Demographic targeting vs intent targeting - which form of targeted advertising is better and how should they work together
Writing a good copy for a Facebook ad is not easy, but it's extremely important. It can influence the performance of your ad quite a bit.
Luka Modric is a football player who rarely scores, but still he is a vital player in his team and was selected as a Player of the year. Let...
Facebook and its beautiful and everchanging algorithm. Check out this 3 simple tips and step up your advertising game.
This article dwells on the topic of creating a creative campaign. It's perfect if you've never encountered such a task before.
Read our article and learn how to create an email newsletter following a few useful email marketing tips and tricks.
As the number of brands present on social media is growing by the day, it is important to somehow stand out. Know your audience, and deliver...
Through our work experience, we realized that the reviews from the people we're working with are the ones that are the most valuable. Everybody...
The writing of a design brief is harder than it looks. The things to bear in mind while writing it are given here.
