What are we doing?

Considering the pharmaceutical industry’s specificities, we first had to determine what to advertise and where to place the focus. We collaborated with the client and developed an advertising plan and strategy, defining campaign types, ad formats, and target audiences that the campaign would cover.

On Google Ads, we utilize search campaigns with relevant keywords, high-quality and targeted ads, and all available assets and settings to grow in key metrics – high click-through rates at a lower cost per click, along with an increase in conversions, their value, and ROAS. We strive to achieve even better results through regular optimization, testing, and continuous work on the campaigns.

We promote current offers and discounts for Joukhadar Pharmacies on social media using ad formats such as single images and carousels. The client provides us with high-quality materials, so visually appealing creatives and well-crafted ad copies encourage users to purchase. We occasionally organize and promote giveaways to reward followers and build a community.

By combining Google and Meta advertising and constantly testing different visuals, ad copies, and target audiences in collaboration with the client, we effectively reach the relevant audience and continuously work on increasing ROAS and sales performance.

Results

Thanks to regular and effective communication with Joukhadar Pharmacies, good organization, and a well-prepared advertising plan and strategy, we successfully increased sales and ROAS. So far, we have increased the number of conversions by 120% and total revenue by 205% compared with the previous period. The number of active users, impressions, and clicks also increased.

We ensure the best possible results by continuously working on campaigns, including regular optimizations and testing of different ads, visuals, and targeting options. This approach allows us to reach the target audience more precisely, improve user engagement, and achieve greater campaign efficiency.

The success of our strategy and advertising efforts is evident in the fact that February marked the highest sales since the webshop was launched. We continue our campaign work to increase sales and return on advertising investment.