Challenge

MS2 Energo faced challenges in retaining visitors to its website. The client wanted to determine whether the issue lay in the website’s structure and design or its SEO optimization. They were also concerned about the site’s technical performance and whether there was room for improving user experience. Additionally, their old website generated too few leads, and they wanted to increase the number of high-quality inquiries through the website.

Goals

• Increase user retention on the website
• Optimize the website for search engines
• Enhance user experience (UX) and improve conversion rate optimization (CRO)
• Ensure high-quality technical execution of the website
• Increase the number of relevant inquiries received through the website
• Clearly define the services offered to both business and private customers
• Develop a separate online catalog

What did we do?

We implemented a robust analysis and optimization strategy to tackle the client’s challenges effectively. We started with an in-depth SEO audit, meticulously examining the website’s technical optimization and performance metrics using Google Search Console (GSC) and Google Analytics (GA). Following this, we conducted a comprehensive UX and CRO analysis to pinpoint troublesome user experience elements, providing targeted recommendations to enhance navigation and strengthen visual identity.

Our efforts continued with extensive keyword research to align the website’s content with high-value search queries. During the on-site optimization phase, we transformed meta descriptions, titles, and URL structures while also significantly improving page speed. We also delved into the backlink profile, evaluating both the quality and quantity of backlinks to develop effective strategies for boosting the website’s authority.

A cornerstone of our approach was developing a dynamic content strategy, creating optimized content that informs and adds significant value for users. We conducted thorough competitor research to analyze rival websites, identifying key opportunities for differentiation and improvement. Additionally, we provided tailored in-house training to empower the client’s personnel with a solid understanding of SEO principles and content management, ensuring sustainable success.

Finally, we crafted a dedicated online catalog to showcase services for business and private clients. This initiative included a streamlined navigation system and an enhanced presentation of products and services, all aimed at elevating user engagement and satisfaction.

The Result

We increased the leads while reducing the cost per lead by optimizing the campaign, keyword optimization, and constant testing. The website experienced a high traffic boost, resulting in more visits, sessions, and engagement. For the next three months, we will continue testing the website and campaigns to constantly improve the key metrics from the old site and achieve the client‘s set goals. Besides this, better user experience (UX) has rendered it a more effortless and smoother experience for visitors, ultimately translating to enhanced conversion rates and satisfaction.

The combination of thorough analysis, technical optimization, user experience enhancement, and high-quality content dramatically improved MS2 Energo’s website performance. The plan provided the client with clear directions on website development and upkeep in the future, enabling positive long-term results.

If you want to see the result of our work in its full glory, you can see the website here.