Prime Yachting

Our client, Prime Yachting, a yacht rental and service company in Croatia, faced the challenge of dependency on intermediary agencies that take high commissions for each booking. The client's goal was to increase the number of direct bookings through their website to reduce intermediary costs, boost profitability, and establish direct communication with guests.

Google Advertising

Analytics

What did we do?

We developed a comprehensive Google Ads strategy focused on the markets in Germany, Austria, the UK, the Netherlands, and Croatia.

Google Search – Each market had a separate campaign with carefully selected keywords and customized ads tailored to specific user interests. This ensured that the ads were relevant to the target audience, increasing the likelihood of conversion.
Remarketing Display Ads – Through remarketing, we targeted users who had already visited the site but hadn’t converted. We displayed visually appealing ads that reminded them of the offer, encouraging them to return and complete a conversion.
Conversions—We tracked four key conversions:
- - Contact form submission,
  - Inquiries via email through the website,
  - Phone calls,
  - WhatsApp chats on the website.

Results

Our campaigns achieved significant results in a short period.

Increase in Direct Bookings – Direct bookings increased, reducing the client’s dependency on intermediaries.
Reduced Commission Costs – The client reduced commission costs thanks to direct bookings, resulting in higher profitability.

Conclusion

Through targeted Google Ads campaigns, we successfully helped the client achieve their goal of increasing direct charters. Our strategy enabled the client to reduce costs, increase profitability, and establish direct communication with guests.

These interactions provided users with multiple options for direct contact, depending on their preferences.