Discover 10 Small Ecommerce Tips To Improve Your Results

Ecommerce Tips…

In the world of E-Commerce, everyone wants to achieve the best possible results and thinks it is easy to accomplish. However, as time passes, trends change. If we compare websites from five years ago to those of today, we will see that a lot has changed. If we want to be successful, we need to follow the trend.
An online shop is just like a physical store. A physical store built ten years ago and not maintained will look outdated. Just as everything in a physical store needs to be neatly arranged so that customers can easily find their way and everything remains functional, the same applies to an online shop—it must be tidy and functional.
Most users believe that once they create an online shop, they have done everything and that orders will start coming in on their own simply because the shop is online and accessible to everyone. This is where the first problems arise—there are no visitors. Then, they start investing in ads, and the first visitors arrive, but another problem appears. There aren’t as many orders as the owner expected. At this point, they either give up or start researching how to improve the performance of their online shop.
SEO optimization is necessary for long-term results, but I won’t be writing about it. Instead, I will share small tips on how to improve E-Commerce, which delivers quick results.

1. Sticky Add to Cart

Ensure that the “Add to Cart” button remains visible on the product page. Customers often browse images, read descriptions, and read reviews, and if they have to scroll back up to add a product to the cart, some may abandon the purchase.
Users scroll more on mobile devices, which are now predominantly used for browsing web content, than desktop computers. Keeping the “Add to Cart” button visible makes the purchasing process easier and faster.
According to research by Growth Rock, clicks on the “Add to Cart” button on desktops increased by 8.6% and on mobile devices by 11.8%.

2. Product Delivery Information

One of the most common reasons customers abandon E-Commerce before completing a purchase is incomplete delivery information. If customers do not know when to expect their package, they will likely cancel the order, especially if they need it by a specific date.
Per best practices, delivery details such as price and estimated delivery time should be displayed on the product page. Providing delivery information directly on the product page reduces the number of customers who abandon their purchase when they reach the checkout page and see the delivery cost or estimated delivery time. In addition to lowering the checkout abandonment rate, it also increases the number of customers who add products to their cart and complete their orders, as they have the necessary delivery information upfront.
Offering customers the option to choose the courier service at checkout also increases the number of completed orders. Many customers avoid particular E-Commerce due to negative experiences with specific courier services and prefer those with which they have had positive interactions. Therefore, allowing customers to select their preferred courier service can enhance their shopping experience and improve conversion rates.

3. Payment Methods

Customers seek secure, fast, and simple payment options. E-commerce stores that offer multiple payment methods can achieve up to 30% higher conversion rates. By providing various payment options, you can cater to a broader audience and reduce cart abandonment.

Payment methods, such as delivery options, should be displayed on the product and checkout pages. If installment payments are available, they should also be highlighted. For higher-priced products, displaying the lowest monthly installment can positively influence customer perception, making the product seem more affordable and easier to purchase.

4. Guest Checkout and Autofill at Checkout

Modern customers want a fast and seamless shopping experience. Suppose your E-Commerce site forces them to manually fill out long and unnecessary forms or requires registration before placing an order. In that case, there is a high chance they will abandon the purchase before completing payment.

• Guest Checkout – 34% of Customers Abandon Purchases if Registration is Mandatory
  On average, 34% of customers abandon their purchase if registration is required. Customers don’t want to waste time creating an account—they want to complete their purchase quickly, especially if they don’t see any added value in registering.
• Autofill is Essential
  Customers dislike manually entering information, especially on mobile devices. Using the auto-fill function, you can reduce the time needed to complete checkout and speed up purchasing. Keep the checkout form limited to only the essential details required to complete the order. The more fields a customer has to fill, the higher the chance they will abandon the purchase.

5. Highlighted Security Badges and Guarantees

Another common reason customers abandon their purchase is a lack of trust, especially if your E-Commerce is new or relatively unknown. If customers are not confident that the website is secure and their data is protected, they will not risk entering their information.

• 84% of customers would abandon their purchase if the website seems unsafe. (Source: GlobalSign by GMO)
• 48% of customers look for security badges before entering their details.

How to Build Trust in Your E-Commerce?

• SSL Certificate – If your website doesn’t use HTTPS, Google may flag it as unsafe.
• Secure Payment Badges – Display logos of accepted payment methods (in the footer, checkout page, and below the “Add to Cart” button).
• Antivirus & Fraud Protection – If applicable, highlight any security measures in place.
• Secure Shopping Badge – A visible trust badge can reassure customers.
• Product Return Policy – Clearly state how many days customers must return a product.
• Product Warranty – Highlight any warranties offered to increase confidence in your products.

6. Display FOMO (Fear of Missing Out) Notifications

FOMO, or the fear of missing out, is a psychological phenomenon that drives people to make quick decisions to avoid missing an opportunity. In e-commerce, customers are more likely to purchase a product if they see it is in high demand or available in limited stock.

• If customers see that only a few items are left in stock, they will make a faster purchase decision to avoid missing out. Display low stock alerts on the product page when inventory falls below a certain threshold.
• Countdown timers for promotions and discounts encourage quicker decision-making when customers see that a special offer is only available for a limited time.

However, misusing these tactics can have the opposite effect. If customers realize that false scarcity or urgency is being created, it can damage trust in E-Commerce. Always use these strategies honestly—misleading customers may lead to more harm than good in the long run.

7. Cross-Sell and Up-Sell

Cross-sell and up-sell techniques increase the average order value and overall revenue without increasing the number of visitors. These methods help customers find better or more valuable options.

• Cross-selling involves recommending additional products that complement what the customer is already buying. For example, if a customer purchases a child car seat, you can suggest a seat protector. Cross-sell offers should be displayed on the product page, cart, and checkout.
• Up-sell is when you suggest a better version of the product the customer has chosen. These upgraded product recommendations can be shown on the product page, cart, or during checkout.

8. Using Newsletters – A Direct Channel for Increasing Sales

A newsletter is one of the most effective marketing tools for e-commerce. It enables direct customer communication, helps build relationships, and increases sales through personalized offers.

The biggest challenge is building a strong newsletter network, as customers will not easily share their email addresses. They need a good reason to subscribe to the newsletter.

• Discount on the first purchase
• Exclusive offers – users are the first to hear about new products and discounts and receive certain privileges
• Free downloadable eBook

Once the newsletter network is established, it must be maintained to keep users engaged. As they can unsubscribe anytime, they must not be overwhelmed with emails.

The newsletter should be personalized and crafted to make the customer feel it is explicitly addressed to them. For large E-Commerce companies, newsletters should be segmented to allow better targeting of specific customer groups. Segmentation and personalized emails are the keys to success. Here, you can read our Email Copywriting Guide.

9. Optimise Mobile Display for “Thumb Navigation”

Most e-commerce traffic comes from mobile devices, meaning our e-commerce platform must be optimized for mobile use. Key elements must be positioned correctly, as poor placement can quickly drive users away from purchasing.
Most customers hold their phones with one hand and navigate using their thumb. If essential buttons are too far away, hard to reach, or too small, our e-commerce site will be less effective. We aim to place all key actions (add to cart, checkout, filters) within thumb reach. UX research shows that users interact most with the lower third of the screen.
A Bottom Navigation Bar, positioned at the bottom of the screen, is more accessible than one at the top. Use icons instead of text to keep the navigation bar clear and easy to read. Spacing should not be too tight to prevent accidental clicks.

10. Customer Reviews

Customer reviews are among the most powerful tools for increasing conversions and building trust in e-commerce. High-quality and genuine reviews help new customers make informed decisions and improve SEO.
Reviews are crucial because 93% of customers read reviews before making a purchase, and e-commerce stores with reviews can achieve up to 270% higher conversion rates. Reviews provide a realistic product picture and instill confidence in new customers. They must be authentic, not fabricated, as fake reviews—just like FOMO tactics—can have the opposite effect if customers recognize them as dishonest.
Earning a good review is difficult, while a bad one often comes more quickly than expected. It is well known that customers rarely leave positive reviews, but they are quick to leave negative ones when they feel deceived or something goes wrong—regardless of whether we have direct control over the issue.

Tips for Customer Reviews

• Automated follow-up email after purchase – Send a friendly email 5–7 days after delivery to thank the customer for their purchase, offer a discount or reward for leaving a review, and include a direct link to the review form.
• Allow reviews without registration – Many customers abandon the process if they must register.
• Allow reviews without registration – Many customers abandon the process if they must register.
• Enable image and video uploads—Customers should be able to add photos and videos to make reviews more authentic and helpful.
• Respond to all reviews – Engage with positive and negative feedback to show customers that their opinions matter.
• Learn from negative reviews and improve – Use criticism to identify and fix problems.
• Do not delete negative reviews – Honest feedback builds trust and credibility.

Every e-commerce business is unique, with different types of customers. We hope these tips will help you improve your store. We strongly recommend testing during implementation, as each industry is different.
“10 Small Tips to Improve Your E-Commerce Results” is a general guide from the e-commerce world. Do you have an e-commerce store and aren’t satisfied with its performance? Get in touch with us, and let’s find the best way to optimize your business!