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Branding Terms – Clearing the Doubt Around Marketing Expressions

A glossary of branding terms to know your way around all those expressions used by in-house marketing teams or agencies.

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GA4 E-commerce Data Layer: How We Set Up Tracking On a Webshop With Two Shopping Carts

Do you have both sales and buyback options on your web shop? Check out this blog post to learn how to set up Data Layer and Google Tag Manager...

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The Role of Regular Reporting in Marketing Client Satisfaction

Regular reporting in client-agency relationships enhances transparency and trust by providing insights into marketing campaign progress, successes...

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What is user-generated content & why is it important?

This is the magic of User-generated Content (UGC) – where your customers do the marketing, and your brand gets the reward.

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Why Are Policies and Procedures Important?

How and why all companies should have written policies and procedures.

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In-house Marketing vs. Agency: Pros & Cons

Should you handle in-house marketing or bring in a marketing agency? We bring you a overview of the differences in this blog post.

Smooth Scroll – The Setup for Beginners

Smooth Scroll – The Setup for Beginners

Smooth scroll is a technique used in web design to enhance user experience by providing fluid transitions as users navigate through a webpage...

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What is Google Quality Score, and What Affects it?

If you deal with Google advertising actively, create, manage and optimize campaigns, you have probably come across the concept of Quality Score...

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5 things to avoid in your digital marketing strategy

How to make your digital marketing strategy stand out and what to avoid, find out in this blog.

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Instagram Reels vs IGTV – what’s the difference?

Instagram has a lot to offer with its video features IGTV and Reels. Find out which one to use in this blog post.

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The key pillars of custom WordPress themes

Deciding on which WordPress themes to use is one of the most important choices you can make for your website. Learn here about the different...

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Is Digital Advertising Making You Mad

One thing we're all forgetting, when it comes to digital advertising, and seeing the results of it, is we're getting something for free. We...

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Website Copywriting – The first things to pay attention to

This post is a great place to start with website copywriting. Whether you're a website copywritier or not, this post will provide a general...

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How to write good copy for a Facebook ad?

Writing a good copy for a Facebook ad is not easy, but it's extremely important. It can influence the performance of your ad quite a bit.

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The secret to creating content for so-called, boring industries

You might think your business is boring, and that content for "boring" industries has no place on social media. This blog post talks about that...

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How to Develop a Creative Campaign From Scratch: The Introduction

This article dwells on the topic of creating a creative campaign. It's perfect if you've never encountered such a task before.

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How to achieve greatness with your social media content?

As the number of brands present on social media is growing by the day, it is important to somehow stand out. Know your audience, and deliver...

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Creative Project Management – Design Brief 101

The writing of a design brief is harder than it looks. The things to bear in mind while writing it are given here.

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Social media and its effects on workplace productivity

Social media can be a very tempting way to "kill some time" at work, but it can also reduce employee productivity. What to do in that case

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I wish I knew this when I started with content marketing

The introduction into the wonderful world of content marketing. What does that term mean and how to improve your content production skills.

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Social CRM – Social media as a channel for customer management

When we first started to talk about CRM, back in 2012. it implied something a bit different than it does today. CRM is an evolving business...

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Start writing the blog already!

Blog is one of the key tools in content marketing, at least it has proven to be for us. This blog will give you a handful of tips and advice...

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Top 10 solutions for inducing creativity

Inducing your creativity is not easy because creativity is not something that can be stimulated with a click of a button. This blog brings you...

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6 ways to create successful blog content

Learn how to educate, solve problems and add value to your users by following these six tips for creating amazing blog content.

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How to be efficient in community management support – tips&tricks

An article about everyday's work of a Community Manager and how not to fall into its traps, thus avoiding mistakes.

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Top 5: Facebook marketing mistakes

This blog post is talking about 5 most frequent mistakes in Facebook marketing. Learn what are they and how to avoid them by reading this article...

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How to Choose a Digital Agency?

Tips & Tricks on the topic - how to choose the right digital agency for you

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7 Simple Tips for Every Community Manager Out There

Get a closer look at how the job as a community manager looks like and prepare yourself for the magical world of social media

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Content Marketing On a Budget: 3 Tips to Help Your Content Marketing Become Easier and More Effective

Being on a budget doesn't mean you can't have content marketing. Read our 3 tips for creating a great content marketing strategy on a budget...