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A person using a smartphone at a desk, illustrating mobile paid app promotion and app marketing strategy.

Paid App Promotion: Strategies of Advertising & Analytics

Paid app promotion: learn how to promote mobile apps using Google Ads and Meta campaigns. Discover tracking setup, creative strategy, targeting...

March 17, 2026
Marina Ivanković
luka modric

Who is Luka Modric and how we can use him to explain ad attribution?

Luka Modric is a football player who rarely scores, but still he is a vital player in his team and was selected as a Player of the year. Let...

October 22, 2019
Ilija Brajković
utm tags header

UTM tags For Facebook Ads

UTM tags allow you to define special links for every ad that leads to the same website. Here's how to use them...

June 8, 2017
Kontra Agency
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