Where performance marketing ends and consulting starts - and how to survive that thin border without losing money for marketing agency
Learn how to evaluate your digital marketing campaigns using key marketing metrics to optimize performance and boost ROI.
When used effectively and ethically, ad personalisation and customisation can transform marketing by delivering value to both businesses and...
Cooperation between marketing agency and clients: how business results input makes marketing and advertising more efficient
The synergy between keyword relevance, landing page content & data-driven research is essential to improving Google Ads ad performance
Video advertising is not just about showcasing and talking about your product; it is about engaging your audience. You can achieve different...
Have a product or a service that you know is wanted on the market? Targeting the right audience will surely help with delivering ads to your...
Why is the CTR so important for your advertising? Find out the best practices for improving your click-through rate.
Era of Universal Analytics has passed. Time has changed from old, desktop environment. Find out if you should you use GA4 or some of alternatives...
If you deal with Google advertising actively, create, manage and optimize campaigns, you have probably come across the concept of Quality Score...
Learn the best practices for creating a Google Ads account. Discover all the differences between various avaiable campaign types.
There is no marketing strategy without quality analytics and data. Find out how to make data-driven decisions in digital analytics.
Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.
Image extensions are Google's latest addition to text Search ads. Google is constantly changing and upgrading options and features, and while...
Luka Modric is a football player who rarely scores, but still he is a vital player in his team and was selected as a Player of the year. Let...
We are often asked by our clients (also other companies): "What is the best pick for me and which one will bring me the best results?" That...
Are you getting lost in all those numbers Google Ads is providing you? Well, Google does give us a lot to look at and it's hard to take some...
After you've created your Google Adwords Video campaign, the numbers may or may not be the way you'll want them to be.
You have a nice looking video and you want people to see it? You think that it could really raise awareness about your brand and that the sales...
Thought that it's enough to create a Display campaign and that clicks will come flying in? Well, just like Search campaigns, Display campaigns...
Have some sweet banners and you're looking forward to 'putting them on the internet'? Well, it might not be as easy and simple as you think.
You've created your first Adwords Search campaign? Congratulations. Now comes the fun (hard) part. Check out this blog post and learn about...
Battling with creating your first Google Ads Search Campaign? No worry, we're here to make your life easier.
Explore numerous options Google Adwords is offering you and step into the wonderful world of online campaigns
Your advertising game could really benefit from linking your Google Adwords and Analytics. We explained why and how to do that in this blog...
Google Adwords could be very valuable to your business if you know how to use it. Check out this blog post and set up your Google Adwords account...
If you want to know if your campaign is actually profitable, learn how to track conversions via Facebook ads
If you need a few tips & trick for your first Google AdWords search campaign, we've got you covered
Planning Google Ads campaign? Help yourself out with some of these tools
