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Gaming console

What Can Video Games Teach You About Marketing?

While gaming industry set its own standards in terms of high-quality marketing, we will explore what gaming industry can teach people about...

April 17, 2017
Kontra Agency
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Gamification Psychology: An in-depth Analysis

Gamification psychology is a great tool to explain why people play games and what are the underlying psychological mechanisms of gamification...

March 28, 2017
Kontra Agency
buildings

Gamification in Business – How and Why?

The most important feature of gamification is the usage of game mechanics, meaning that gamification is not a game per se, but rather a business...

March 20, 2017
Kontra Agency
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