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manager show project share result analize for marketing brief

Marketing Brief – the Foundation of Great Campaigns

A marketing brief is not just a document - it’s a guide that shapes every step of the campaign. Check out the main content of a marketing...

June 24, 2025
Vedrana Mihalić
The image shows a laptop on a wooden table, with a colorful illustrated marketing concept displayed on its screen. In the center of the screen, the word

The Benefits of Integrated Marketing Campaigns

The benefits of integrated marketing campaigns include increased brand awareness, better customer engagement, and long-term loyalty through...

February 18, 2025
Tanja Rubčić
three visuals from three different IKEAs campaigns combined into one

Big Brands Know: Learn From Their Best Campaigns

Find out how big brands use emerging situations and modern lifestyles as inspiration and reason to create fantastic marketing campaigns.

October 8, 2024
Kontra Agency
A woman filming user-generated content using a phone on a phone stand. The phone is in focus.

What is user-generated content & why is it important?

This is the magic of User-generated Content (UGC) – where your customers do the marketing, and your brand gets the reward.

July 2, 2024
Kontra Agency
3 spotify cards illustrating good personalized design

The Power of Efficient Personalization in Marketing Design

In this article, we'll explore the power of personalization in marketing design campaigns. Learn how to use this precious tool from the efficient...

May 28, 2024
Kontra Agency
An image depicting a man running up the steps, illustrating the steps of creative campaign

How to develop a creative campaign from scratch in 10 steps? vol. 2

A blog post continuing on the topic of creating a campaign brief from scratch. This article leads through ten steps of creating a creative concept...

July 16, 2019
Tibor Trupec
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