From Clicks to Check-ins with Effective Hotel Advertising
Kalamota Beach House
Kalamota Beach House, located in Gornje Čelo, just a few meters from the sea on Koločep island, was created with guests in mind. Just 20 kilometers from Dubrovnik, Kalamota Beach House is an island escape you have been looking for. It provides a peaceful environment and the comfort of modern accommodation. Kalamota Beach House offers true delight, capturing the hearts of families, couples, solo travelers, and all who visit this unique destination to experience the authentic Mediterranean way of life.
Meta Advertising
Google Ads
What was it all about?
The main goal of our collaboration was to increase the number of bookings made through the website. After meetings and discussions with the client, we developed and agreed upon a comprehensive strategy. We identified the advertising channels and types of ads we would use to achieve our main goal and the locations we would target. This strategic approach allowed us to effectively target our audience and maximize the impact of our campaigns.
How we advertised
In addition to increasing online bookings and reaching our targeted audience, we used Google Ads and Meta advertising to help us achieve our goal.
We researched and prepared for campaigns and ads, and the client sent us fantastic materials, such as videos and photos of their hotel, that we could use. We created various audience segments for our ads by targeting different countries and cities and ran essential A/B tests on different visuals and creatives.
We used image ads, including single images and carousels, along with video ads to share information and invite our targeted audiences to book a vacation in Kalamota Beach House.
Results
We created highly successful campaigns thanks to excellent communication with the client, careful and thoughtful organization, and our industry knowledge. Our comprehensive strategy focused on targeting the right audience, using relevant data and analytics to optimize our digital campaigns.
As a result, the client saw a 14% increase in bookings through the website compared to the previous year. By continuously monitoring, analyzing, and adjusting the campaigns, we achieved our goal and built a highly successful partnership.
We’ve had a fantastic experience working with Kontra to boost our direct bookings. From the start, their team was super approachable and dedicated, always there to answer our questions and guide us through the process.
We were fortunate to have Ana Grgić, their Advertising Manager, assigned to our team. Kontra took the time to understand what we needed and created a solid strategy that hit the mark with our audience using Meta and Google Ads. Their feedback and support helped us make adjustments along the way, and it all paid off as our direct website sales went up. Not to mention, we also learned a thing or two from them when it came to digital marketing.
The collaboration was seamless, and we highly recommend Kontra Agency to anyone looking to boost their digital presence and drive bookings.