What was the idea?
Participants were asked to share the most cringe-worthy pickup lines they experienced or heard. They’ve shared them in the comments under dedicated Instagram posts. During the 14 days leading up to Valentine’s Day, we picked a daily winner, which was then awarded the fantastic Jameson prize.
The goal of the giveaway was to engage the brand with its new audience, generate buzz and give them added value to keep following the profile.
Did it work?
A certain number of new followers will always drop off once the giveaway is over. However, with this special Valentin’s Day-themed activation, we provided our new followers with fresh and exciting content, keeping them engaged two weeks after the first influencer giveaway.
It is safe to say we achieved our goal because most of our new followers still stayed on our profile.