What did we do?
With the help of Facebook Pixel Helper Chrome Extension and the Facebook Event tool, we fixed the glitches and events (we covered the funnel with events). We also added custom code in Google Tag Manager to help with event tracking.
How did we fix the Facebook Ads? We tested them by creating ad variations for active families, extroverts and introverts.
Now you are probably wondering what the results were. Facebook advertising revenue was 380% higher. Impact from Facebook advertising to website revenue was 233% higher. And ROAS was 51.39.