When you finished a project (development and design), and the client says “Great, everything is fine now!“, there is an essential step for a web design agency. It’s time for the pre-launch checklist. In this article, I will address all the things that should be done before website launch.

Functionality, CSS/ HTML and Design

  • Test all web forms on your site, and check if email arrives at the right place.
  • Check social share functionalities 
  • Test all 3rd party components such as marketing automation software, newsletter forms – software, ticketing software, chats, etc.
  • Check site speed score with the following tools (Set up your standard. You should talk with agencies about site speed and importance for your company):

https://developers.google.com/speed/pagespeed/insights/ 

https://gtmetrix.com/

SEO

  • Install the SEO plugin. For WordPress, we use Yoast SEO – in my opinion, the best one.  https://yoast.com/wordpress/plugins/seo/
  • Set title, tagline and implement meta descriptions
  • Create a sitemap – it is important because of a search engine:

https://kb.yoast.com/kb/enable-xml-sitemaps-in-the-wordpress-seo-plugin/ 

https://wordpress.org/plugins/google-sitemap-generator/ 

  • Also, don’t forget about setting up important keywords (Yoast also) for each blog post. Check example: 

LEGAL STUFF and FAQ

  • Put company details on your site (VAT, city, address, etc.)
  • Create cookie policy (EU) http://ec.europa.eu/ipg/basics/legal/cookies/index_en.html 
  • Implement terms and conditions, don’t forget about GDPR and about GDPR again. 🙂 
  • A return policy is also important! 
  • Credit card and all terms regarding credit cards 
  • Check all local requirements (depending on country). For example – WebShops (WooCommerce), in some countries invoice should be generated automatically in PDF and should be included in automating email! 
  • An exact number of items (not) available for purchase in webshops could also be a big issue if not shown correctly. Why? In some countries, you can get penalties If you show a wrong number (for example, a customer is not able to buy your product) 

FROM TEST TO PRODUCTION 

  • Move site from test to production
  • Configure backup 

 

In the next article, I will write about Launch – Phase



Author

Petar Bogdan

Business developer & Co-founder at Kontra (digital agency). Throughout the years, I have worked with big clients such as Walt Disney, Discovery Channel, Kinder, Renault, T-Mobile, Istraturist – Umag hotels, Pepsi, Alpro etc.