Challenge

The previous website did not reflect the level of professionalism and innovation that Skladišna Logistika represents.
The main challenges were:

• outdated visual identity and navigation

• lack of clear structure and prioritization of information

• no mobile optimization

• limited presentation of references and successful projects

Goal: Create a modern, functional, and responsive website that communicates the brand’s values and encourages interaction with potential clients.

Process

The project began with a thorough analysis of the existing website to identify content gaps, UX issues, and design shortcomings. This was followed by detailed market and competitor research within the B2B logistics sector to understand best practices and opportunities for differentiation. Based on these insights, we developed a clear strategy with a mobile-first approach, ensuring that the browsing experience would be seamless and visually appealing on all devices, particularly smartphones and tablets.

The content hierarchy was restructured to place the company’s history, key partnerships, innovative automated solutions, and references at the forefront, making it easier for users to find relevant information. From there, we moved into wireframing and visual design, blending a professional aesthetic with the brand’s industrial character through carefully selected colors, typography, and imagery. Development was carried out on WordPress CMS for flexibility and ease of content management, with performance optimization, SEO best practices, and robust security measures built in from the start. Before launch, the website underwent rigorous testing across various browsers and devices to ensure flawless performance, fast loading times, and a seamless user experience. This resulted in a polished final product that accurately represents Skladišna Logistika in the best possible light.

What did we do?

The redesigned website for Skladišna Logistika was built to be both visually striking and functionally robust, ensuring that it serves as an effective communication and sales tool. One of the standout features is the interactive timeline, which presents the company’s journey from 2007 to the present, highlighting major partnerships and business milestones in a visually engaging way. The automated solutions section provides in-depth explanations of the technologies and systems offered by the company, enriched with high-quality images and infographics to clearly communicate their benefits and applications.

References are showcased through a visually appealing gallery of past projects, reflecting both the scale and quality of the company’s work. The blog and news section positions Skladišna Logistika as an industry thought leader by sharing relevant updates and expert articles. The contact section was redesigned to be highly accessible, featuring clear calls-to-action, a simplified form, complete contact information, and an integrated location map, making it effortless for potential clients to get in touch.

The Result

Following the launch of the new website, Skladišna Logistika experienced a noticeable improvement in its digital presence and user engagement. Visitors now spend more time exploring the site, a result of the improved structure, appealing visuals, and intuitive navigation. The bounce rate has dropped significantly, indicating that users are finding what they need and staying on the site for longer periods. The redesigned automated solutions and references sections have been particularly effective in generating new business inquiries, with the contact form receiving a higher volume of submissions than before.

From an SEO perspective, the site’s optimized structure, metadata, and content have contributed to improved rankings for key industry search terms, resulting in increased organic traffic without incurring additional advertising costs. Overall, the combination of modern design, strategic content organization, and technical optimization has transformed the website into a high-performance platform that actively supports the company’s sales and marketing goals.

You can see the final result here.