Do you ever ask yourself if the new visitors on your website can figure out what you or your company does in a few scrolls or seconds? Do you know if users can easily navigate through the rest of the website and be completely sure where are they and what are they looking for? These and many more questions are just some that you should keep in mind because your website is probably going to be one of the first impressions you make on your future clients. Here are 5 web design tips you should be aware when you are making your own website or website for a client.

01 Simplify navigation

The navigation of the website it’s almost always the most crucial element of the user experience and the overall website usability. At first, reducing your visitor’s options on several links might seem a bad idea, but it actually helps to guide users to your most important content. You should definitely try to avoid big drop-down menus, secondary menu (depends on a business), a long list of links and overcomplicated animations.

02 More whitespace

Whitespace gives websites the simple, clean, minimalist and modern look, and feel. It increases design aesthetics, which allow content to be more readable and accessible to the user. Whitespace’s also called negative space, and it’s used to balance elements of design and user experience. That creates a natural flow for the user to search and navigate through the content.

03 Use a visual hierarchy

The easiest way to explain visual hierarchy is to make sure that the most important content and features on your website are also most visible or eye-catching. The effective visual hierarchy it’s one big step closer for better optimizing your site for conversions. Different font size, divided texts, different colors, and white space can help to create a visual hierarchy. Through those elements, you can clearly show visitors what is more important and what is a little bit less important on your website. Visual hierarchy is an essential part of every web design. Sooner you understand how it works, sooner it will help you create as effective a site as possible.

04 Be consistent

Consistency is one of a fundamental principle in design and dynamic flow of the website. Sometimes designers are trying to be all innovative and creative, which makes them forget the basic designs principles like “consistency”. Benefits of consistency are that users will learn faster and be more comfortable on how to use your design in every situation. A very good example of consistency is the user interface of Adobe programs. For example, once you learn how to use Photoshop, you’ll have fewer troubles with other programs like Illustrator, Premiere, After effects, XD and so on.

05 Use sans serif

When it comes to website design sans serif fonts like Helvetica, Open sans, Roboto, Arial are usually best to use compared to serif fonts because they don’t have flourishes on the edges, so they tend to be easier to read. Paragraph text must always be sans serif fonts because they improve the readability and general usage of your website content. When content is easier to search and read, users will use your site longer, which leads to potential conversion. Don’t get me wrong, serif font is very cool and modern these days, but only use it for big headlines. The overall conclusion is to try to use only one or two font family. If you are not a skilled designer in setting a type for a project, you can easily get lost and make a messy product.



Author

Franko Komljenovic

Designer at Kontra. Lego builder and collector. Movie fanboy and big F1 fanatic.