Using SEO for Better Results
Storum Home SEO
Storum Home is a webshop that started working a year and a half before they contacted us. They sell a wide range of household products, with an emphasis on domestic appliances. The market is very saturated, with a large number of competitors, most of which have physical stores (brick and mortar) in addition to web shops.
Technical SEO
On-site Optimization
Content Creation
What Was the Challenge
Storum Home has already worked with an SEO specialist and used Google advertising, but they haven’t seen results. They turned to us for help to achieve better organic results. The goal was to achieve a 50% increase in organic visits and any increase in total sales within a year.
The available monthly budget was very small, so we decided to treat it as an annual budget and distribute the work disproportionately in two phases. The first phase was short-term and one-time. We performed an SEO audit and worked on the website’s technical optimization. In the second, long-term phase, we focused on on-site optimization.
Technical improvements
We checked the technical aspects essential for crawling and indexing, accessibility to both bots and users, and other positive signals that provide a good base for further optimization and improvement of organic results. We have prepared a document with all identified shortcomings and preferred solutions and forwarded it to Storums’ developers. They implemented some of the recommendations, and many errors have been fixed (such as redirections, structured data, (no) index, (no) follow, and canonical tags). Unfortunately, it was not possible to implement all the needed fixes.
Other activities
In agreement with the client, we determined 30 product categories in the Storum Home webshop, which we prioritized. After researching keywords, we started monthly activities of on-site optimization and writing short introductory texts of agreed-upon categories.
Results
Despite all the limitations, we achieved excellent results that satisfied both the client and us in half a year.
After six months, the increase in users and visits compared to last year (P6M vs. PY) was:
Total Revenue – +31%
Users – Organic – +51%, Total – +31%
Sessions – Organic – +58%, Total – +43%
In the last three months, there has been a significant increase in arrivals from Google organic search results compared to the previous year (P3M vs. PY).
Optimized categories (30 pages) achieved as much as +179% of arrivals from Google search results compared to last year. At the same time, the entire web (about 1500 pages) achieved +47% more arrivals.
Thirty optimized categories make up 2% of the total webshop content. These categories achieved 26% of the total website’s organic traffic.
One of the optimized categories is the first by the number of impressions and by the number of realized arrivals from organic results, with an increase of +349% in realized clicks.
Among the top 5 pages on the website, 3 are optimized categories.
“After several bad experiences with other digital marketing agencies, finally a very good experience. Excellent communication and visible results after a very short time.”