BASF

With our experience in agro marketing, we recognized how crucial marketing has become in the competitive agricultural sector. It is essential for building a solid customer base and ensuring the sustainability of a farming business. When BASF first contacted us with its broad portfolio of fungicides, insecticides, herbicides, seed treatments and seeds, we knew it would be challenging. In agrobusiness, knowing the product is not enough. The customer journey is changing with sun, rain, and diseases that affect agrobusiness.

Social Media Marketing

Community Management Support

Digital Design

Facebook Advertising

Facebook Analytics

Google Advertising

Google Analytics

What did we do?

In addition to managing social networks, we created a digital advertising plan for BASF Croatia, BASF Srbija, and BASF Slovenia tailored to the specific needs of each country. The media plan contained a detailed elaboration of campaigns by brand, channel (Google/Facebook), type of campaign and advertisement, and a timeline according to the usage time of each product.

Facebook advertising

Facebook advertising offers exceptional targeting possibilities, allowing us to precisely select the target groups for ad distribution. By creating highly targeted ads from scratch, Facebook advertising campaigns for BASF in both countries led to significant growth in both the number of followers and the reach of their Facebook page.

BASF CROATIA:

Facebook Followers increased by 11.8% compared to last year
Facebook Reach increased by 91.9% compared to last year

BASF SERBIA:

Facebook Followers increased by 54% compared to last year
Facebook Reach increased by 62% compared to last year

Google Ads

We use search campaigns to show ads to users who search for specific terms relevant to us. Thanks to our experience in the agro segment and knowledge of how our customers behave, we ensure that our ads appear at the top of the results page, preventing competitors from capturing our target audience’s attention.

One powerful feature of a display campaign is the ability to show ads to a more specific and potentially more receptive audience. This feature was helpful in engaging with users who have shown interest in fungicides, insecticides, herbicides, and seed treatments.

The most common purpose of video campaigns is to create brand awareness. Video is also an excellent format for informing and educating. It’s especially effective when used for product demonstrations or guides.

Results

Thanks to a detailed media plan, careful organization, and thorough knowledge of the product, we were able to create highly successful digital campaigns. Google Ads Benchmarks for Industrial Services are 2.61% average CTR for Search and 0.50% average CTR for Display campaigns. Our strategies targeted our target audience, using relevant data and analytics to optimize every aspect of the campaign. As a result, the client recorded a significant increase in brand awareness, increased interaction (engagement) with the target audience, and community growth, strengthening its position in the market. By continuously monitoring and adjusting campaigns with feedback from the client, we have managed to ensure that the client remains one step ahead of the competition.