It is not all about aesthetics! Nowadays, the only thing that really matters when it comes to creating a website is user centric approach. Take a look at 7 rules of web design that our digital designer picked as the most important ones. Read and see if you agree!
Every website visitor has some goals and expectations when scanning through a site. Having that in mind we can say that one of the most important characteristics of a website should be its functionality. Design elements, apart from looking good, need to have a purpose in delivering a message, so that in every second user knows what to do. In many cases, functionality comes through simplicity. When everything is clear and simple, we increase chances to retain our customers.
In every day (agency) life, when you meet clients or partners you try to make a good impression. It is similar to a website. When launching a new website you know that users will see it for the first time, and your goal should be to wow them. To make good first impression research your target, find out who they are and then create something special for them. Something so interesting and beautiful, that they will remember your website and the impression you made.
Every website has a unique set of information that needs to be displayed. To reach a specific information, navigation and organization of the elements should be intuitive and belong to the site structure. Don’t let users t get frustrated, organize yourself and every design element and piece of content.
The consistency of the typography, images, colors, layouts, design elements and the whole logic behind it, should be repeated throughout the website. When knowing what will happen when you click a specific button, it gives you a sense of comfort and security, which potentially means you have retained some website visitors.
We should never underestimate the importance of whitespace. So far, we have seen so many times that websites can be overwhelming (with content, colors, etc.), which affects its usability. The solution is whitespace. Whitespace provides a better ‘relationship’ of information and elements, which ultimately provides better flow and visibility.
For some time now, it is possible to access websites through different devices that have different dimensions – mobile phones, tablet, laptops, etc. When thinking about websites, it is a must to think ‘responsive’. Sometimes it will mean we need to be determined and reduce extra elements or maybe change the whole logic in the navigation.
Once you master the rules of website design, you will be ready to break through the existing frameworks. Design principles and trends change on a daily basis and people who dictate the change are those who break the rules. Try to be innovative but remember your goals and users.
We hope this rules will help you to continue the excellent work.
Designer at Kontra. Lego builder and collector. Movie fanboy and big F1 fannatic.