To truly stay up to date with news from the industry, digital marketers need to read and educate themselves every single day. It’s really simple as that – we work in a field that is changing and evolving with each passing minute and if you’re not paying attention, your competition will run you over.

To stay on course with each new piece of information out there, you could sign up for a couple of newsletters or take a course on some digital marketing academy every once in a while, but let’s be honest – we all prefer our own terms and it’s a lot easier to learn and educate yourself from the comfort of your own home. That’s why blogs are so useful and practical: you can read them anytime you like and you even get comprehensive opinion from experts writing these posts.

Here are 7 blogs that us at Kontra like to monitor to educate our employees on all things digital:

 

HUBSPOT

Holy grail for digital marketers. It’s probably one of the most known blogs in the industry in general, especially for inbound marketing. Still, it covers a wide range of topics, goes in depth to explain certain processes from top to bottom and you should bookmark it if you haven’t so far.

 

SOCIAL MEDIA EXAMINER

They go by “Your guide to the social media jungle” and they really know how to keep their promise. They offer so much: step-by-step guides, podcasts, ebooks, latest researches, marketing guides for Facebook Instagram, YouTube and LinkedIn… basically, all things you should know and stay updated on if you work in this field of work.

 

THE MOZ

We can’t emphasize enough the importance of SEO, and how ever-changing the guidelines, rules, and regulations associated with search results can be. That’s where The Moz blog steps in: if you’re looking to stay on top of industry news related to this topic, but also inbound marketing initiatives providing real value and insightful practices on all thing SEO.

 

JON LOOMER

Basically, if you work in digital marketing and you’ve never heard of this guy, you should probably quite your job right now. Jon Loomer is Facebook marketing coach, author, speaker and strategist who will help you tackle anything related to Facebook. Whether you’re just a beginner or advanced veteran, Jon’s blog, but also podcast, newsletters, tutorials and webinars will help you master your Facebook strategy like a pro.

 

SEARCH ENGINE JOURNAL

Anything you need to know about SEO, PPC, content marketing, social media, digital advertising or any other aspect of your job as a digital marketer, can be found right here. SEJ offers a variety of topics and different ways it covers them: whether you want 10 step guides, general news about Facebook, Google or Instagram, essential steps for improvement of PPC reports, list of places where you can look for content inspiration etc. It’s all here, folks!

 

MARK SCHAEFER’S BLOG

He is an internationally-acclaimed college educator, author, keynote speaker, and strategy consultant who also happens to find time to write a really good blog. It’s motto is Marketing. Strategy. Humanity. and everything he writes really falls into either of these categories. His posts on these topics bring Mark’s forward thinking and bring different perspective on things which is why this blog is amazing to keep pace with fast-changing world of digital marketing.

 

CONTENT MARKETING INSTITUTE

Last, but not least. Content Marketing Institute has been number one destination for many marketers around the globe for years. Whether you need to build fundamentals of your strategy plan or get better understanding of your audience, they’ve got you covered. Social media articles, SEO posts, advertising advice… it’s all here.

 

 

Is there anything else you’d like to add to this list? What do you read to stay up-to-date with industry news? Aside from our blog, obviously 😉



Author

Paula Bračko

Account Manager at Kontra. Dog lover, foodie and Harry Potter fan for life.