About the Client

Dalmatie Group is a collective of hotels, a luxury villa, and distinctive gastronomic experiences, all rooted in the heart of Dalmatia. Their vision was clear: to weave the spirit of Dalmatian tradition into modern hospitality, offering guests not just a stay, but a story of elegance, authenticity, and timeless Mediterranean charm.

The challenge was to create a brand identity that could hold together such diverse experiences, while still allowing each to shine under one umbrella.

Challenge

When Dalmatie Group approached us, they were embarking on a new chapter. They needed more than a logo or a website – they needed a brand universe that would tie together their entire portfolio.

The task ahead was threefold:

• craft a visual identity that reflects both the sophistication of luxury travel and the warmth of Dalmatian tradition,

• create guidelines and standards that ensure consistent communication across every touchpoint, from hotel lobbies to social media,

• design a digital presence that brings all of this to life, providing guests with a seamless online journey that mirrors the real-world experience.

The real challenge was striking the right balance: staying true to Dalmatia’s heritage while positioning the brand as modern, international, and aspirational.

Process

We knew from the start that the brandbook and the website needed to grow hand in hand. One defines the rules, the other brings them to life.

1. Building the brand foundation

We started by exploring the DNA of Dalmatie Group. What makes them unique? How do they stand apart in a competitive hospitality landscape? The answers shaped the foundations of their identity.

The brandbook became the compass – not just a manual of logos and colors, but a story about who Dalmatie Group is, how they should be seen, and how they should make people feel. It ensured that whether you’re printing a business card, styling a hotel interior, or posting on Instagram, the brand speaks with one consistent, recognizable voice.

2. Translating the brand into digital

With the foundations in place, it was time to bring the identity to life online.

• We designed the user journey to be intuitive and fluid, ensuring that whether a visitor dreams of a hotel stay, a villa escape, or a culinary experience, the information is just a click away.

• The visual design emphasized elegance through simplicity, allowing photography and storytelling to take center stage.

• On the technical side, we ensured the site was fast, responsive, and future-proof, performing flawlessly on every device.

The website became the stage where the brand story could be told in full color.

What did we do?

We combined the visual identity and the website into a unified and connected brand experience.

The brandbook gave Dalmatie Group the structure and confidence to stay consistent, while the website became the living, breathing expression of their values – the place where guests encounter the brand for the first time and instantly feel the promise of luxury, trust, and authenticity.

Today, Dalmatie Group has:

• a strong and recognizable identity that ties together all aspects of the brand,

• a digital platform that conveys the atmosphere of the Dalmatian lifestyle,

• the tools to ensure future growth remain true to their vision.

Brand Applications

The result

The outcome was more than just a new look. It was the creation of a brand world that guests can step into and instantly understand.

• The brandbook gave the group a clear, consistent visual language.

• The website became the central stage where every story – from hotels to gastronomy – is presented with elegance and clarity.

• The overall presentation now feels cohesive, luxurious, and welcoming, laying the foundation for long-term growth and stronger relationships with guests.

Through design, storytelling, and technology, we transformed the spirit of Dalmatia into a unique identity and digital experience – one that can be seen, felt, and remembered.