Read all about how Croatian Post Office used social media and online advertising to promote their new services and to gain more customers.


Because the number of people who want to pay their bills easy and simple is constantly growing, Croatian Post Office recognized the needs of their customers and offered them a new service, ePosta, and its mobile app mPosta. ePosta combines various services in digital form – customers can receive their bills in electronic mailbox, as well as letters, messages and advertising material, but also pay their bills with payment cards or send letters and messages. Registration process is completely free, as is receiving documents and letters or sending and receiving messages, and with the same username they can access the service e-Građani (eng. E-Citizens) or use it for mPosta mobile app.


The challenge

Use Facebook and Youtube ads to bring customers of Croatian Post Office closer to their new services; middle aged people as well as younger ones, but also to attract new customers to try them out.






How did we achieve that?




Results made during 6 months