During the agency competition for the Croatian Postal Bank’s web page redesign, considering the mere informational structure of the web page as well as the visual elements, we have created a completely adjusted, innovative concept for users and presented them all information about bank’s services.
We imagined a different approach to the design of the web page – we wanted to make it easier and improve users’ journey through it. So, with this in mind, we suggested that when users make initial contact with the page, they should be presented with the most important information about the bank, functionalities most frequently used online and a menu of remaining relevant information.
Lastly, we thought about the users’ interests. We incorporated shown suggestions of what their interest might be within their first contact with the page.
Having in mind that ebanking is one of the most important reasons why users visit the website, we decided that Login option should be reachable in the simplest, fastest way possible. And because of that, we have put it right on the top of the site.
The subcategories of the bank’s services, which were originally formed as individual sites, were grouped into three main categories, visually presented with icons and description. With this, we made it easier for users to choose the category they needed.
We proposed an additional functionality – a calculator for loan repayment.
We used company brand’s colors, and the contrast of them emphasized the important parts of the web page, as well as other functionalities and Call-to-Action buttons. Also, we took a special care of all the information on the page to be accurate and concise.
The typography, its shape, and colors, as well as the created avatars and icons, were imagined to contribute the mere transparency of the site, but also to activate and convert users on site.
This project’s main goal was the design of the web page and improving users’ experience itself. We wanted to optimize web page completely to keep the users on the page as long as possible because they feel comfortable.
This, we believe, resulted with more loyalty to the brand which, at the end, had led to client’s satisfaction.