First of all, if we want to understand what a logo is, we must first understand what it is for. A logo is for identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor describes a business. Logos are there to give your business identity, not to explain. It is the one graphic that genuinely reflects the style and meaning of a brand. A lot can be said through it, which is why it’s important to make sure you choose the right one. A big part of the success of a logo is who designs it. Hire a professional graphic designer, but make sure you check out examples of their previous work — and you like what they’ve done previously. If they have a large portfolio of great looking logo design examples, you can be more confident in their ability to design you a great logo. Trust them, that’s their job.

Let’s go through the 5 main reasons why investing in professional logo design is the best for you.

#1 The right first impression

Some things in life are worth the money, especially when it comes to your business cost. Potential customers are more likely to do business with you if you have a well-designed logo. You might think you are the one making the first impression, but actually, you are not. Your logo does that. People first look at your profile online and see if they are convinced. If they are, then they will call you and ask you for a quote.

Mostly, a logo is the first graphic from branding that people see, and it appears everywhere. From business cards to brochures and, of course, a website which is right there for everyone to see. If it doesn’t resonate with your target audience and reflects a professional style, customers or readers will not stay for long. For example, if you have a t-shirt brand, if your logo looks cool, customers might believe your products are too. Or imagine a law company that has a low-budget logo that is pixelized, will you get the impression that it is a successful company you can trust? Of course not, so keep that in mind.

#2 Building trust

When you’re starting a new business, it can be a challenge. But keep in mind that before a person tries your product or service, they assess appearance. A brand that has a professional logo design as part of their identity immediately generates trust. A strong brand identity can inspire someone who doesn’t know anything about your business to show interest in what you produce or deliver. It can also help build loyalty over time, as your business grows and gains fans. Being authentic and genuine isn’t something that companies can fake. Consumers are smart, and they expect a lot from the brands they choose to support. More than a great product or service, it’s the passion and cause at the core of the company that builds this much deeper emotional connection between the brand and the customer.

There is no magical formula to make a template by which a logo will be created. Almost every industry resulted in a different logo design being most trusted. For example, most trusted logo design based on research, in jewelry retail is a horizontal style in purple and silver color scheme, and for Financial services is outline style in green and forest green color. So, there aren’t any significant differences in which logo designs were most trusted across the major demographics like age, gender, and region. It’s clear that different designs work for different industries, so in order for your logo to build trust, it is necessary to know what works for your product/service category. Therefore, it is essential to hire a professional designer.

#3 It’s not just about having a good idea

In a world where people interact with hundreds of brands a day, you have milliseconds to capture someone’s attention and stand out. A professional logo will also help your brand to be remembered in the future, promoting your business or blog. Creating each logotype has its own flow, it’s not just about having a good idea. Every designer needs to keep in mind several elements like brand mission, values, target market, and competition also as setting the right visual composition – optical balance, correct color selection and of course the key element.

When designing a logo, it is not enough to think only about its visual appearance and meaning, but also about the possibilities of developing a visual brand identity as well as the implementation of brand identity on various promotional materials. Depending on your needs and agreed service with the designer, of course, one of the good reasons why you should invest in the professional logo is a possibility to get the entire brand guide with defined brand standards and material consistency, that certainly communicates to consumers professionalism and stability.

Example of brand visual identity mockup

Example of brand visual identity mockup

#4 Right files for all branding materials and platforms 

Apart from market research and concept design, investing in a professional logo will ensure that your designer will send you all type of files you need, specific for printing or web use. This will avoid pixelated logo at your website or blurry elements as well as the possibility of variations of colors in your printed materials. For example, if you made your designs in Canva or some other online design tool, in the end, you will not get the right files because they reduce their design options. Professional designers work in Illustrator that allows the graphic to be vectorized. That means that defined geometric shape will be adjusted when you try to resize them.

If you are still unsure, consider this: if you don’t have a quality logo and materials at first, people will not gain trust and will not pay for your service or product, you will be dissatisfied and eventually, you will have to invest in hiring a professional designer. By investing in a logo, it does not just mean to get a graphic with your business name, but get all of the specifics mentioned in this blog post.

#5 Longer lifetime

Since a professional designer creates a logo design after conducting research, you will have results that will last for a long time. You won’t have to worry about changing your logo in a couple of years since it wasn’t what you had imagined doing. Indeed, at times rebranding is an alternative when you are changing your business center or targeting a different audience, but not because the principal design you had wasn’t sufficiently solid

Big brands that have been on the market for years are doing a rebranding. Let’s take the world’s most famous brand, Coca-Cola, as an example: modernizing and changing the trends Coca-Cola also changes the look of their logo, while the basic design doesn’t change, it’s just modifying. Look at rebranding as a brand revival based on well-built foundations.

 

Tell us your thoughts on this in the comments or contact us if you need a logo for yourself. 



Author

Dina Matijević

Designer at Kontra. Love to cook, drink good craft beers and take care of plants.