St. Catherine Specialty Hospital | Portfolio

How do you send a message about obesity that's both alarming and inoffensive? Obesity is one of the most common causes of all sorts of diseases, and we concluded that it is about the beauty that comes from the inside—because healthy organs are beautiful organs.

Creative direction

Art direction

Design

Copywriting

OOH advertising

A billboard for St. Catherine's Hospital - obesity center, that says it is important to have a good line (and the correct heart rate is shown).

An billboard for St. Catherine's Hospital - obesity center, that says when the addiction becomes too much (and symbols of addiction cigarettes, alcohol, sugars are shawn).