Kontra

ABOUT THE CLIENT

PBZ Invest is an investment company founded in 1998. which today manages 12 investments funds. It won multiple awards for its performance in managing investment funds, as well as an award for the best management company.

Private and business investors are using investment funds’ benefits for many years, but with market development, the need for more education became even more significant.

PBZ Invest recognized social media channels as an opportunity to communicate with potential investors and educate them.

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MAIN TASKS

The main goal of social media campaign is to educate everyone about investing and mutual funds.

01

Educate about mutual funds and investing in general

02

Promote mutual funds managed by PBZ Invest

03

Communicate with fans and answer their questions

04

Increase the number of page likes

05

Communicate regularly on Facebook and LinkedIn

06

Increase post reach

CHALLENGE

The biggest challenge is to gain the trust of people to start educating themselves in order to start thinking about their financial future.

In a country where people still consider real estate as the best way to invest money, stock market and mutual funds hold significantly less market share.

Also, people consider investing in mutual funds as something very difficult, now knowing how simple that can be.

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solution

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challenge

Solution

Three times a week on Facebook and one time a week on LinkedIn we are publishing different types of posts. We use three types of content:

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Educational

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Sales

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Fun & Engaging

Advertising

When we started with this project, we decided to use Facebook advertising to get more fans and to promote educational and sales posts.

After some time, we decided to stop with page likes campaign and focus only on post engagement campaign.

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Results

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facebook

  • Page Likes increased by 3.800(+1.134%)
  • Increased Average Daily Engagement
  • Average Daily Total Reach was 3.500 unique users
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LINKEDIN

  • Increased number of followers
  • Average Number of Impressions > 800

TESTIMONIAL

"Nowadays the sales is just not enough. Our clients want trust in what they buy and that’s why education is the biggest challenge.
Kontra's ideas & approach make education our strongest side and - never-ending story."

Danijela Smiljan, Sales manager
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