About The Client
PBZ Invest is an investment company founded in 1998. which today manages 12 investments funds. It won multiple awards for its performance in managing investment funds, as well as an award for the best management company.
Private and business investors are using investment funds’ benefits for many years, but with market development, the need for more education became even more significant.
PBZ Invest recognized social media channels as an opportunity to communicate with potential investors and educate them.
PBZ invest
investment fund
Main Tasks
The main goal of social media campaign is to educate everyone about investing and mutual funds.
Educate about mutual funds and investing in general
Promote mutual funds managed by PBZ Invest
Communicate with fans and answer their questions
Increase the number of page likes
Communicate regularly on Facebook and LinkedIn
Increase post reach
Challenge
The biggest challenge is to gain the trust of people to start educating themselves in order to start thinking about their financial future.
In a country where people still consider real estate as the best way to invest money, stock market and mutual funds hold significantly less market share.
Also, people consider investing in mutual funds as something very difficult, now knowing how simple that can be.
solution
challenge
Solution
Three times a week on Facebook and one time a week on LinkedIn we are publishing different types of posts. We use three types of content:
Educational
Sales
Fun & Engaging
Advertising
When we started with this project, we decided to use Facebook advertising to get more fans and to promote educational and sales posts.
After some time, we decided to stop with page likes campaign and focus only on post engagement campaign.
Results
- Page Likes increased by 3.800(+1.134%)
- Increased Average Daily Engagement
- Average Daily Total Reach was 3.500 unique users
- Increased number of followers
- Average Number of Impressions > 800
Testimonial
"Nowadays the sales is just not enough. Our clients want trust in what they buy and that’s why education is the biggest challenge.
Kontra's ideas & approach make education our strongest side and - never-ending story."
