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Keyword Research Guide for Digital Advertising Challenges

Using the right keywords in your PPC campaings can really improve your game. Focusing on the relevant keywords can increase your profits and...


Psychographic targeting – using psychology in marketing

One thing has become clear in the sea of marketing data: the days of one-size-fits-all marketing are over. Psychographic targeting has become...

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Google Display Banners 2022

By setting the audience targeting correctly and with a message tailored to that audience, a lot can be achieved.


Ad Extensions – What They Are And Why Use Them

Ad extensions are to ads the same as the spices are to our food. Something extra that makes them better.

Breakdown effect - Scaling Facebook Campaigns

What stops you from scaling Facebook campaigns?

Find out how the Breakdown effect stops you from (cheap) conversions while scaling Facebook campaigns.

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Image Extensions – a new addition to Search campaigns

Image extensions are Google's latest addition to text Search ads. Google is constantly changing and upgrading options and features, and while...


Why Include Facebook Collection Ads In Your Digital Marketing Strategy

Still not using Facebook advertising? Start now. Facebook Collection Ads are a relatively new form of Facebook advertising that offers

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Is Digital Advertising Making You Mad

One thing we're all forgetting, when it comes to digital advertising, and seeing the results of it, is we're getting something for free. We...


Demographics vs intent targeted advertising – which is more important?

Demographic targeting vs intent targeting - which form of targeted advertising is better and how should they work together

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How to write good copy for a Facebook ad?

Writing a good copy for a Facebook ad is not easy, but it's extremely important. It can influence the performance of your ad quite a bit.

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Who is Luka Modric and how we can use him to explain ad attribution?

Luka Modric is a football player who rarely scores, but still he is a vital player in his team and was selected as a Player of the year. Let...


Facebook Algorithm 2019 – Beat It Before It Beats You

Facebook and its beautiful and everchanging algorithm. Check out this 3 simple tips and step up your advertising game.

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How to Develop a Creative Campaign From Scratch: The Introduction

This article dwells on the topic of creating a creative campaign. It's perfect if you've never encountered such a task before.


Tips & Tricks For Creating An Effective Email Newsletter

Read our article and learn how to create an email newsletter following a few useful email marketing tips and tricks.

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How to achieve greatness with your social media content?

As the number of brands present on social media is growing by the day, it is important to somehow stand out. Know your audience, and deliver...

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Recognizing Kontra as a top E-commerce Design & Development Company on DesignRush

Through our work experience, we realized that the reviews from the people we're working with are the ones that are the most valuable. Everybody...


Creative Project Management – Design Brief 101

The writing of a design brief is harder than it looks. The things to bear in mind while writing it are given here.


The future of media – can radio compete with Spotify, Deezer or YouTube?

How can linear radio stations fight with Spotify, Deezer, YouTube, Apple Music, Google Music, and many others


The future of media – Is Netflix going to disrupt a linear TV?

Will Netflix and similar services kill linear TV stations in the future

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The future of media – Are newspapers going to die?

What will happen with print media in the future, if new consumers don't read it? Is there a future for newspapers

The future of media

The Future of Media – Is Everything Going to be Digital?

Media consumption trends and digital ad spending worldwide tell us something big is happening. Is traditional media dead? What is the future...


5 suggestions how to increase the number of your LinkedIn followers

LinkedIn advertising may not be as affordable as Facebook ads but it may be valuable for your business. To find out why read the full article...


5 advantages of LinkedIn advertising

Still not using LinkedIn advertising? Here's why you should.


How Can Bloggers Use Facebook Canvas?

Are you a blogger searching for new tools which could bring you wider audience? Try Canvas