Kontra

What about it?

First of all, it’s important to demystify the visual content as a phrase. It’s pretty simple, but make no mistake, that doesn't make it any less important in your digital strategy. The phrase “visual content” basically implies all those visual pieces of content you usually see through posts on social media. Photos, images, GIFs, videos, graphics, etc.

Now, why are they important? The world of digital marketing is continually changing. A few years ago, it was considered a good strategy to post 5 or 6 posts a day on your Facebook page, just as it was normal to post a stock photo, which, let’s face it, are beautiful but are also easily distinguished, even by an untrained eye. The users started to expect much more from the visual content that’s being delivered to them. People managing the pages had to start thinking visually.

Moreover, when it comes to social media and the content on it, the primary challenge is that we’re talking about an environment that’s continuously expecting new, fresh ideas and content. So if you want to establish a good relationship and communication with your customers (which you definitely can through social media1), you should start thinking about delivering exciting and eye appealing visual content.

KONTRA PHILOSOPHY

Because of the things mentioned in the previous paragraph and the importance of visual content in any digital strategy, we decided to define an entirely new service, Visual content production. In our, years-long experience we used to come across numerous projects that needed the creation of visual content, but the need for it has grown so much in the recent time that we just had to define the philosophy of visual content production.

Just like any other service we do, we want to collaborate. We want to hear from our client first and then see what it is that needs to be done. To produce the visual content for a brand is not just buying an expensive camera and making a high-resolution photo of the product. It’s primarily about understanding the brand and the way of communication. You don’t want to take a photograph of an alcoholic drink In the surroundings of a kindergarten because it’s just not appropriate. Ok, it’s a bit of a banal example, but you get the picture.

WORKFLOW PROCESS

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Agreement

First of all, it’s essential that we see eye to eye on the things that you expect. Some things can be done simply, others, on the other hand, take a certain amount of time and preparation. Some things can be too big of a liability. Things shouldn’t merely be done just because everybody else does it; they should be done so that they bring you the desired results.

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Preparation

When we’ve understood each other, the preparation phase can begin. This step implies some in-depth planning of resources as well as writing a brief for those that are getting the visual content produced. A copywriter is creating an instructional brief for photographers, videographers and designers who are going to make that letter on the paper come to life.

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Production

Once the artsy souls have understood each other, the visual content is being produced based on the details arranged in advance. After the visual content is shot, filmed, drawn, or something similar, it’s finding its way in front of the adept eye of our skilfull designers who are making that visual content even more beautiful.

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Implementation and reporting

Once the visual content is finalized, our precise community managers are distributing it through social media channels and after that, they’re reporting back to you on how much success did your visual content get.

COMMUNICATION TOOLS WE USE

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Productive

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Slack

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Outlook

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If the visual content is exactly what you miss, don’t be a stranger...