What about it?
Let's say you are trying to add value to your products and services, or just your general business objective. You tried different types of advertising, maybe even some prize contests, but something is off. You just don't get the wanted amount of trust and loyalty from your customers. Well, the problem might just be in the very content you are serving them. Content marketing is a term representing the collection of the efforts and actions that involve planning, creating and implementing content to the target audience. It can either be educational, informative or just plain fun, depending on what your audience wants. Succeeding to deliver appropriate content will result in grabbing attention, evoking emotion, creating curiosity and finally, in creating loyal customers.
The important thing here is to have a content strategy that is tailored specifically to needs of your business objectives, goals, and KPIs which is why we’ll advise you and guide you through this whole process. This will be done by creating compelling content for your brand that will drive connections and share your key messages with your target audience.
Before we start doing anything, we evaluate and plan ahead. Getting to know your brand and your community is a crucial part of our work. By doing this, we set up a foundation for the following process of attracting your targeted audience that is going to become the base of your satisfied and loyal customers. In Kontra, we like when things go smoothly, and while done is better than perfect, we like to make sure there aren't any bumps along the way. We keep in mind that only insightful content will drive desired actions from your audience, and that’s why we don’t fool around. We make sure we’re on top of everything because every progress your business makes thanks to our strategy, is a victory for us.
After a long and thoughtful talk with you about your business objectives and goals you’re hoping to achieve through content marketing, we’ll do our research and gather all the needed information. With all of that in mind, our team will prepare a custom strategy for your company and explain you in detail how it will affect your business goals and what each step in our plan will achieve.
We want to make sure you understand the background of our work so we won’t start with production until we get a green light from you. Then, our team will set everything in motion and prepare content for you to approve before we implement it on your platforms.
Obviously, the work doesn’t stop there. We’ll keep a close eye on every little bit of content we created to track performance, results, and actions from the audience so we could be able to report back to you on how that content performed.
COMMUNICATION TOOLS WE USE
WORK WITH US IF YOU
Understand content marketing is a long-term effort and that you can’t expect results the next day
Want to give valuable information to your audience and have their benefits in your mind
Are willing to discuss ideas on how to improve performance
Will give us feedback and updates about effects our work had on your business
DON'T WORK WITH US IF YOU
Don’t understand the benefits of content marketing and think it won’t make any difference
Aren’t willing to let us test different types of content to determine which works best for you
Don’t understand your target audience, their needs, and desires
Won’t give us any feedback about our work and how it affects your business