The key pillars of custom WordPress themes
Deciding on which WordPress themes to use is one of the most important choices you can make for your website. Learn here about the different types of WordPress themes and about the pros and cons of each.
Coronavirus: Social media communication in travel and tourism industry
Coronavirus crisis: How the ongoing pandemic has impacted social media communication for the travel and tourism industry around the world
Instagram Story Vs Facebook Story – Which One To Use?
By now you probably know that the two biggest social media giants, Facebook and Instagram are owned by the same company. If you don’t, here’s a newsflash for you. Back in 2012. Facebook’s CEO Mark Zuckerberg announced that his network will be purchasing, then already famous platform, Instagram for a whopping 1 billion US dollars. […]
The importance of typography on a website
Why does typography matter? Typography is one of the most important elements of design. In web design, it is no different. First of all, I would like to clarify all the vague terms that we usually use interchangeably with the typography. In the past, letters were cast on metal and each size with its unique […]
Why Include Facebook Collection Ads In Your Digital Marketing Strategy
Still not using Facebook advertising? Start now. Facebook Collection Ads are a relatively new form of Facebook advertising which offers kind of a new experience of advertising on this platform. But let’s start with some general numbers. In 2019, Facebook Ads had over 7 million advertisers all over the world coming from all industries you […]
Is Digital Advertising Making You Mad
One thing we’re all forgetting, when it comes to digital advertising, and seeing the results of it, is we’re getting something for free. We should know better though.
Email Copywriting Guide: Bring the A-Game to Newsletter Marketing
There is a couple of things you should learn to start seeing success from your email marketing. One of those skills is definitely copywriting. By reading this blog post, you’ll pick up some useful advice on that topic.
Social media calendar – How to plan your content and which tools to use
Do you want to know how a social media content calendar can help you stay organized, not lose track of anything important and improve your strategy?
Demographics vs intent targeted advertising – which is more important?
Demographic targeting vs intent targeting – which form of targeted advertising is better and how should they work together?
Social media engagement – How to get it?
Learn some practical tips and tricks on how to increase your social media engagement and create fun interactive social media posts.
Lectures, Conferences and Seminars – 2020 Edition
A list of conferences we’ll participate in, as well as lectures and seminars we’ll hold in 2020, will be updated during the year.
Website Copywriting – The first things to pay attention to
This post is a great place to start with website copywriting. Whether you’re a website copywritier or not, this post will provide a general idea of what to pay attention to when writing copy for a website.