Every job has its basic rules and theories, and community management is no different. We’ve already written about some but there’s no harm in reminding and seeing what else is there to learn. Now, we bring you 5 rules and advice, all with the help of the beloved character Sheldon Cooper.

5 Big Bang Social Media Theoires

Bazinga!

Don’t try to screw your user over, he is the center of the universe

  • Get to know your users so you could know what are you going to talk about with them
  • Respect your users (fans/followers), they will become your buyers one day
  • Build a long-term relationship with them
  • Don’t allow your users to sleep, animate them
  • Reward your users through giveaways

Don’t be silly. I’m a fan of anything that tries to replace actual human contact

It’s not actual human contact but it’s still socialising

  • Talk with your users, don’t act smart and talk only about yourself
  • SOCIAL networks exist for SOCIALISING
  • Be different, but still focused and honest, show them your human side
  • Mind your grammar, write correctly and politely, don’t get in quarrels with your users
  • A picture is worth a thousand words

Don’t you think that if I were wrong, I’d know it?

Don’t be wrong if you can avoid it

  • Use the data you get from platforms you are communicating on
  • Measure the quality of that communication and keep improving it
  • Calculate the ROI of the social network communication
  • Use the options for target audiences
  • Use advanced tools offered by the platform you are communicating on (for example, UTM tags)

Evolution is not an option, it’s a fact

Yes, if you are planning and you have a strategy of development

  • Get to know yourself, as well as your client before you start the communication with the users on social networks
  • Set your goals and define the strategy of achieving them
  • Use multiple communication channels, but not all of them, choose the ones appropriate for you brand and the ones that contain your potential users
  • Marketing is not an expense, it’s an investment

What secret? Tell me the secret. I’m Batman!

It’s not a secret that you are a superhero, don’t hide your superpowers

  • Everyone knows that community managers are superheroes, don’t hide your powers
  • Educate yourself and keep up with the changes on the market
  • Spread your knowledge so that everyone around you could advance and strive for better
  • Do not be a slave to conventional forms, you’re not working at some public administration counter 🙂

Of course, that’s not all, that’s why you should follow our blog, educate yourself and stay informed about the news in the social media world.



Author

Kontra Agency

We are a group of people gathered under one roof who become a family. Always looking for some new ideas, new tools and strategies, new ways of communication and above all, new ways of having fun while working.